1Password vs Google Cloud Secret Manager:Which is more popular?

Name: 1Password vs Google Cloud Secret Manager: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, 1Password had more branded searches than Google Cloud Secret Manager among secrets management platforms worldwide. 1Password had about 827,000 branded searches, while Google Cloud Secret Manager had 1,900. 1Password made up 64.4% of all secrets management platform searches we track, and Google Cloud Secret Manager accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about secrets management platforms, 1Password appeared in all five answers and Google Cloud Secret Manager in two. 1Password was mentioned before Google Cloud Secret Manager in three out of five answers.

Among secrets management platforms worldwide in September 2026

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Top secrets management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 1Password appeared in all five answers. Google Cloud Secret Manager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. 1Password was listed before Google Cloud Secret Manager in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
1Password	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Vault	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
AWS Secrets Manager	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Infisical	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Doppler	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Akeyless	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Google Cloud Secret Manager	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5

1Password5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vault5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AWS Secrets Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Infisical4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Doppler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Akeyless3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Cloud Secret Manager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about secrets management platforms

5 answers

Asked ChatGPT
“Which secrets management platform should I use?”
Asked ChatGPT
“What are the best secrets management platforms?”
Asked ChatGPT
“What's the best secrets management platform for small dev team?”
1. 1Infisical
2. 2Doppler
3. 31Password
4. 4AWS Secrets Manager
5. 5Vault
Searched Google, AI Overview
“secrets management platform”
1. 1Vault
2. 2Akeyless
3. 3Infisical
4. 4AWS Secrets Manager
5. 5Doppler
6. 61Password
Searched Google, AI Overview
“store secrets securely”

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is 1Password or Google Cloud Secret Manager more popular in search?

This chart shows how often people search Google for 1Password and Google Cloud Secret Manager by name. Each line represents a brand's share of searches for all seven secrets management platforms we track, month by month, from English-language searches worldwide.

1Password and Google Cloud Secret Manager among secrets management platforms worldwide, by month

Month	1Password	Doppler	Vault	Infisical	AWS Secrets Manager	Akeyless	Google Cloud Secret Manager
Oct 2025	55.3%	36.8%	4.2%	1.2%	1.8%	0.29%	0.44%
Nov 2025	59.7%	32.5%	3.7%	1.3%	2%	0.31%	0.47%
Dec 2025	60%	32.8%	3.7%	1.3%	1.6%	0.26%	0.39%
Jan 2026	64.4%	28.7%	3.3%	1.4%	1.7%	0.28%	0.23%
Feb 2026	59.5%	32.4%	3.7%	1.9%	1.9%	0.31%	0.26%
Mar 2026	59.4%	32.4%	3.7%	1.9%	1.9%	0.32%	0.25%
Apr 2026	59.4%	32.4%	3.7%	2.4%	1.6%	0.32%	0.21%
May 2026	59.9%	32.7%	3%	2.4%	1.6%	0.32%	0.17%
Jun 2026	63.5%	28.3%	3.5%	2.5%	1.7%	0.34%	0.18%
Jul 2026	34.2%	61.5%	1.7%	1.4%	0.91%	0.18%	0.1%
Aug 2026	59.9%	32.7%	3%	2.4%	1.6%	0.26%	0.21%
Sep 2026	64.4%	28.7%	3.2%	2.1%	1.2%	0.23%	0.15%

How has the 1Password and Google Cloud Secret Manager comparison changed over the last 12 months?

3 findings

1Password was ahead of Google Cloud Secret Manager in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, 1Password’s share of searches among secrets management platforms worldwide moved from 55.3% to 64.4%, and its estimated monthly branded searches moved from 554K to 827K.
Across the 12 months ending September 2026, Google Cloud Secret Manager’s share of searches among secrets management platforms worldwide moved from 0.44% to 0.15%, and its estimated monthly branded searches moved from 4.4K to 1.9K.

How did search popularity change for secrets management platforms worldwide in September 2026?

2 changes

In September 2026, 1Password gained share of searches among secrets management platforms worldwide, from 59.9% to 64.4%.
Estimated monthly branded searches for Google Cloud Secret Manager worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 1Password’s and Google Cloud Secret Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.