1Password vs Vault:Which is more popular by branded search?
In August 2026, 1Password had more branded searches than Vault among secrets management platforms worldwide. 1Password was estimated to have 732K branded searches compared to Vault’s 368K, and held a 64.9% Share of Search versus Vault’s 32.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 1Password or Vault?
Compare the platforms teams use to store and rotate secrets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for 1Password, Vault. The figures are in the table below the chart.
View monthly share of search table
| Month | 1Password | Vault | Infisical | Doppler |
|---|---|---|---|---|
| Oct 2025 | 63.7% | 35.1% | 1.2% | 0.1% |
| Nov 2025 | 61.9% | 36.8% | 1.2% | 0.09% |
| Dec 2025 | 60.7% | 37.9% | 1.2% | 0.16% |
| Jan 2026 | 68.8% | 29.9% | 1.2% | 0.11% |
| Feb 2026 | 70.5% | 28% | 1.4% | 0.1% |
| Mar 2026 | 70.3% | 27.9% | 1.7% | 0.12% |
| Apr 2026 | 70.1% | 27.8% | 2% | 0.12% |
| May 2026 | 70.1% | 27.8% | 2% | 0.12% |
| Jun 2026 | 72.6% | 25.4% | 1.9% | 0.09% |
| Jul 2026 | 74.1% | 24.1% | 1.8% | 0.08% |
| Aug 2026 | 64.9% | 32.6% | 2.4% | 0.14% |
| Sep 2026 | — | — | — | — |
How has the 1Password and Vault comparison changed over the last 12 months?
3 findings
- 1Password was ahead of Vault in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among secrets management platforms worldwide moved from 63.7% to 64.9%, and its estimated monthly branded searches moved from 668K to 732K.
- Across the 11 months ending August 2026, Vault’s estimated Share of Search among secrets management platforms worldwide moved from 35.1% to 32.6%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for secrets management platforms worldwide in August 2026?
2 changes
In August 2026, Vault gained estimated Share of Search among secrets management platforms worldwide, from 24.1% to 32.6%.
In August 2026, 1Password lost estimated Share of Search among secrets management platforms worldwide, from 74.1% to 64.9%.
How each brand is measured
Brandwave collects information about searches that people make online using 1Password’s and Vault’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.