How popular isProton Pass?
In September 2026, people searched for Proton Pass by name about 165,000 times worldwide, a 22.2% increase from the previous year. These searches made up 5.4% of all global password manager searches, placing Proton Pass fifth out of eight managers. When we asked both ChatGPT and Google AI Overviews about password managers, Proton Pass appeared in all answers and was the third most recommended of the eight.
Proton Pass is the fifth most searched of 8 competitors and the third most recommended in AI answers.
BitwardenShare of searches 32.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
1PasswordShare of searches 27.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
LastPassShare of searches 18.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DashlaneShare of searches 12.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Proton PassShare of searches 5.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top password managers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Proton Pass appeared in all five answers. Proton Pass is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bitwarden1st
- 1Password2nd
- Proton Pass3rd
Apple Passwords4th
Keeper5th
NordPass6th- LastPass–
- Dashlane–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bitwarden5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 1Password5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Proton Pass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NordPass3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Passwords2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Keeper2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LastPass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dashlane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about password managers
5 answers
Asked ChatGPT
“Which password manager should I use?”
Asked ChatGPT
“What are the best password managers?”
Asked ChatGPT
“What's the best password manager for secure logins?”
Searched Google, AI Overview
“password managers”
Searched Google, AI Overview
“password vault”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which password managers compete with Proton Pass?
Share of searches by month for Bitwarden, 1Password, LastPass, Dashlane, Proton Pass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bitwarden | 1Password | LastPass | Dashlane | Proton Pass | NordPass | Apple Passwords | Keeper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 23.2% | 19.6% | 8.4% | 5.7% | 5.7% | 1.6% | 1.4% |
| Nov 2025 | 32.9% | 22.2% | 24.6% | 8% | 5.4% | 4.4% | 1.4% | 1.1% |
| Dec 2025 | 35.7% | 24% | 20.9% | 7.1% | 4.8% | 4.8% | 1.6% | 1.2% |
| Jan 2026 | 32.7% | 26.9% | 19.9% | 8% | 5.4% | 4.4% | 1.5% | 1.3% |
| Feb 2026 | 35.1% | 23.6% | 21.3% | 7% | 5.8% | 4.7% | 1.3% | 1.2% |
| Mar 2026 | 33.2% | 27.4% | 18.8% | 6.7% | 6.7% | 4.4% | 1.5% | 1.4% |
| Apr 2026 | 33.6% | 27.6% | 19.1% | 6.7% | 6.7% | 3.7% | 1.2% | 1.4% |
| May 2026 | 33.6% | 27.6% | 19.1% | 6.7% | 6.7% | 3.7% | 1.5% | 1.1% |
| Jun 2026 | 33.6% | 27.6% | 18.8% | 8.2% | 5.5% | 3.7% | 1.5% | 1.1% |
| Jul 2026 | 35.2% | 29% | 16.1% | 5.8% | 7.1% | 3.9% | 1.6% | 1.4% |
| Aug 2026 | 33.2% | 27.4% | 18.4% | 8.1% | 6.7% | 3.7% | 1.5% | 1.1% |
| Sep 2026 | 32.9% | 27.2% | 18.2% | 12.1% | 5.4% | 2% | 1.2% | 0.91% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.9% | 1M | +21.5% | -0.3 points | |
| 2, held 2nd | 27.2% | 827K | +22.1% | -0.1 points | |
| 3, held 3rd | 18.2% | 552K | +21.1% | -0.2 points | |
| 4, held 4th | 12.1% | 368K | +83.1% | +4 points | |
| 5, held 5th | 5.4% | 165K | 0% | -1.2 points | |
| 6, held 6th | 2% | 60.5K | -33.1% | -1.7 points | |
| 7, held 7th | 1.2% | 36.7K | 0% | -0.3 points | |
| 8, held 8th | 0.91% | 27.6K | 0% | -0.2 points |
32.9%
Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share -0.3 points.
27.2%
Held 2nd. 827K estimated branded searches, +22.1% vs prior month. Share -0.1 points.
3.
LastPass18.2%
Held 3rd. 552K estimated branded searches, +21.1% vs prior month. Share -0.2 points.
4.
Dashlane12.1%
Held 4th. 368K estimated branded searches, +83.1% vs prior month. Share +4 points.
5.4%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share -1.2 points.
6.
NordPass2%
Held 6th. 60.5K estimated branded searches, -33.1% vs prior month. Share -1.7 points.
1.2%
Held 7th. 36.7K estimated branded searches, 0% vs prior month. Share -0.3 points.
8.
Keeper0.91%
Held 8th. 27.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between Proton Pass and its closest rivals
Every comparison with Proton Pass
10 comparisons
How has branded search demand for Proton Pass changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Proton Pass worldwide rose from 135K to 165K.
- Across the 12 months ending September 2026, Proton Pass’ share of searches among password managers worldwide peaked at 7.1% in July 2026 and was lowest at 4.8% in December 2025.
- Across the 12 months ending September 2026, Proton Pass rose from 6th to 5th among password managers worldwide.
How did search popularity change for password managers worldwide in September 2026?
6 changes
In September 2026, Dashlane gained share of searches among password managers worldwide, from 8.1% to 12.1%.
In September 2026, NordPass lost share of searches among password managers worldwide, from 3.7% to 2%.
In September 2026, Proton Pass lost share of searches among password managers worldwide, from 6.7% to 5.4%.
Estimated monthly branded searches for 1Password worldwide rose 49.2% over 12 measured months, from 554K to 827K in September 2026.
Estimated monthly branded searches for Bitwarden worldwide rose 21.5% over 12 measured months, from 823K to 1M in September 2026.
Estimated monthly branded searches for LastPass worldwide rose 17.8% over 12 measured months, from 468K to 552K in September 2026.
How are Proton Pass’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Proton Pass’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- proton pass
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Where does Proton Pass compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Business password managers | 5th of 10 | 5.2% | Show ranking |
| Password managers | 5th of 8 | 5.4% | Shown above |
Is Proton Pass your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.