Dashlane vs Proton Pass:Which is more popular?
In September 2026, Dashlane had more branded searches than Proton Pass among password managers worldwide. Dashlane had about 368,000 branded searches, while Proton Pass had 165,000. Dashlane made up 12.1% of all password manager searches we track, and Proton Pass accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about password managers, Proton Pass appeared in all five answers and Dashlane in none.
Who do people search for more?
Dashlane, about 2 searches for every 1 for Proton Pass
Who does AI mention more?
Proton Pass, mentioned in every answer we collected
Who does AI recommend more?
Proton Pass, the only one of the two named
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Top password managers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Proton Pass appeared in all five answers. Dashlane did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bitwarden1st
1Password2nd- Proton Pass3rd
Apple Passwords4th
Keeper5th
NordPass6th
LastPass–- Dashlane–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bitwarden5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 1Password5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Proton Pass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NordPass3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Passwords2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Keeper2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LastPass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dashlane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about password managers
5 answers
Asked ChatGPT
“Which password manager should I use?”
Asked ChatGPT
“What are the best password managers?”
Asked ChatGPT
“What's the best password manager for secure logins?”
Searched Google, AI Overview
“password managers”
Searched Google, AI Overview
“password vault”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dashlane or Proton Pass more popular in search?
This chart shows how often people search Google for Dashlane and Proton Pass by name. Each line represents a brand's share of searches for all eight password managers we track, month by month, from English-language searches worldwide.
Share of searches by month for Dashlane, Proton Pass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bitwarden | 1Password | LastPass | Dashlane | Proton Pass | NordPass | Apple Passwords | Keeper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 23.2% | 19.6% | 8.4% | 5.7% | 5.7% | 1.6% | 1.4% |
| Nov 2025 | 32.9% | 22.2% | 24.6% | 8% | 5.4% | 4.4% | 1.4% | 1.1% |
| Dec 2025 | 35.7% | 24% | 20.9% | 7.1% | 4.8% | 4.8% | 1.6% | 1.2% |
| Jan 2026 | 32.7% | 26.9% | 19.9% | 8% | 5.4% | 4.4% | 1.5% | 1.3% |
| Feb 2026 | 35.1% | 23.6% | 21.3% | 7% | 5.8% | 4.7% | 1.3% | 1.2% |
| Mar 2026 | 33.2% | 27.4% | 18.8% | 6.7% | 6.7% | 4.4% | 1.5% | 1.4% |
| Apr 2026 | 33.6% | 27.6% | 19.1% | 6.7% | 6.7% | 3.7% | 1.2% | 1.4% |
| May 2026 | 33.6% | 27.6% | 19.1% | 6.7% | 6.7% | 3.7% | 1.5% | 1.1% |
| Jun 2026 | 33.6% | 27.6% | 18.8% | 8.2% | 5.5% | 3.7% | 1.5% | 1.1% |
| Jul 2026 | 35.2% | 29% | 16.1% | 5.8% | 7.1% | 3.9% | 1.6% | 1.4% |
| Aug 2026 | 33.2% | 27.4% | 18.4% | 8.1% | 6.7% | 3.7% | 1.5% | 1.1% |
| Sep 2026 | 32.9% | 27.2% | 18.2% | 12.1% | 5.4% | 2% | 1.2% | 0.91% |
How has the Dashlane and Proton Pass comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Proton Pass took it in July 2026, Dashlane took it in August 2026.
- Across the 12 months ending September 2026, Dashlane’s share of searches among password managers worldwide moved from 8.4% to 12.1%, and its estimated monthly branded searches moved from 201K to 368K.
- Across the 12 months ending September 2026, Proton Pass’ share of searches among password managers worldwide moved from 5.7% to 5.4%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for password managers worldwide in September 2026?
2 changes
In September 2026, Dashlane gained share of searches among password managers worldwide, from 8.1% to 12.1%.
In September 2026, Proton Pass lost share of searches among password managers worldwide, from 6.7% to 5.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dashlane’s and Proton Pass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dashlane
1 branded search term
- dashlane
Proton Pass
1 branded search term
- proton pass
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