Bitwarden vs Dashlane:Which is more popular?
In September 2026, Bitwarden had more branded searches than Dashlane among password managers worldwide. Bitwarden had about 1 million branded searches, while Dashlane had 368,000. Bitwarden made up 32.9% of all password manager searches we track, and Dashlane accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about password managers, Bitwarden appeared in all five answers and Dashlane in none.
Who do people search for more?
Bitwarden, about 3 searches for every 1 for Dashlane
Who does AI mention more?
Bitwarden, mentioned in every answer we collected
Who does AI recommend more?
Bitwarden, the only one of the two named
Follow Bitwarden vs Dashlane and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top password managers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bitwarden appeared in all five answers. Dashlane did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bitwarden1st
1Password2nd
Proton Pass3rd
Apple Passwords4th
Keeper5th
NordPass6th
LastPass–
Dashlane–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bitwarden5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 1Password5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Proton Pass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NordPass3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Passwords2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Keeper2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LastPass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dashlane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about password managers
5 answers
Asked ChatGPT
“Which password manager should I use?”
Asked ChatGPT
“What are the best password managers?”
Asked ChatGPT
“What's the best password manager for secure logins?”
Searched Google, AI Overview
“password managers”
Searched Google, AI Overview
“password vault”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bitwarden or Dashlane more popular in search?
This chart shows how often people search Google for Bitwarden and Dashlane by name. Each line represents a brand's share of searches for all eight password managers we track, month by month, from English-language searches worldwide.
Share of searches by month for Bitwarden, Dashlane. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bitwarden | 1Password | LastPass | Dashlane | Proton Pass | NordPass | Apple Passwords | Keeper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 23.2% | 19.6% | 8.4% | 5.7% | 5.7% | 1.6% | 1.4% |
| Nov 2025 | 32.9% | 22.2% | 24.6% | 8% | 5.4% | 4.4% | 1.4% | 1.1% |
| Dec 2025 | 35.7% | 24% | 20.9% | 7.1% | 4.8% | 4.8% | 1.6% | 1.2% |
| Jan 2026 | 32.7% | 26.9% | 19.9% | 8% | 5.4% | 4.4% | 1.5% | 1.3% |
| Feb 2026 | 35.1% | 23.6% | 21.3% | 7% | 5.8% | 4.7% | 1.3% | 1.2% |
| Mar 2026 | 33.2% | 27.4% | 18.8% | 6.7% | 6.7% | 4.4% | 1.5% | 1.4% |
| Apr 2026 | 33.6% | 27.6% | 19.1% | 6.7% | 6.7% | 3.7% | 1.2% | 1.4% |
| May 2026 | 33.6% | 27.6% | 19.1% | 6.7% | 6.7% | 3.7% | 1.5% | 1.1% |
| Jun 2026 | 33.6% | 27.6% | 18.8% | 8.2% | 5.5% | 3.7% | 1.5% | 1.1% |
| Jul 2026 | 35.2% | 29% | 16.1% | 5.8% | 7.1% | 3.9% | 1.6% | 1.4% |
| Aug 2026 | 33.2% | 27.4% | 18.4% | 8.1% | 6.7% | 3.7% | 1.5% | 1.1% |
| Sep 2026 | 32.9% | 27.2% | 18.2% | 12.1% | 5.4% | 2% | 1.2% | 0.91% |
How has the Bitwarden and Dashlane comparison changed over the last 12 months?
3 findings
- Bitwarden was ahead of Dashlane in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bitwarden’s share of searches among password managers worldwide moved from 34.5% to 32.9%, and its estimated monthly branded searches moved from 823K to 1M.
- Across the 12 months ending September 2026, Dashlane’s share of searches among password managers worldwide moved from 8.4% to 12.1%, and its estimated monthly branded searches moved from 201K to 368K.
How did search popularity change for password managers worldwide in September 2026?
2 changes
In September 2026, Dashlane gained share of searches among password managers worldwide, from 8.1% to 12.1%.
Estimated monthly branded searches for Bitwarden worldwide rose 21.5% over 12 measured months, from 823K to 1M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bitwarden’s and Dashlane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among password managers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.