Brandwave

NordPass vs Proton Pass:Which is more popular?

In September 2026, Proton Pass had more branded searches than NordPass among business password managers worldwide. Proton Pass had about 165,000 branded searches, while NordPass had 61,500. Proton Pass made up 5.3% of all business password manager searches we track, and NordPass accounted for 2%. When we asked ChatGPT and Google AI Overviews about business password managers, NordPass appeared in three of the five answers and Proton Pass in one. NordPass was mentioned before Proton Pass in every answer that named either.

Among business password managers worldwide in September 2026

Who do people search for more?

Proton Pass, about 3 searches for every 1 for NordPass

Proton Pass 165K searchesNordPass 61.5K searches

Who does AI mention more?

NordPass, mentioned in 3 of 5 answers, Proton Pass in 1

NordPass in 3 of 5Proton Pass in 1 of 5

Who does AI recommend more?

NordPass, named ahead of Proton Pass in 3 of 3 answers

NordPass first in 3Proton Pass never first

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Top business password managers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NordPass was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Proton Pass was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NordPass was listed before Proton Pass in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 1Password1st
  2. Bitwarden2nd
  3. Keeper3rd
  4. NordPass4th
  5. Dashlane5th
  6. RoboForm6th
  7. Proton Pass7th
  8. LastPass–
  9. Zoho Vault–
  10. Passbolt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bitwarden4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1Password4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keeper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordPass3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dashlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Proton Pass1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RoboForm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LastPass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Vault0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Passbolt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business password managers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is NordPass or Proton Pass more popular in search?

This chart shows how often people search Google for NordPass and Proton Pass by name. Each line represents a brand's share of searches for all ten business password managers we track, month by month, from English-language searches worldwide.

NordPass and Proton Pass among business password managers worldwide, by month

Share of searches by month for Proton Pass, NordPass. The figures are in the table below the chart.

View monthly share of searches table
MonthBitwarden1PasswordLastPassDashlaneProton PassRoboFormNordPassZoho VaultKeeperPassbolt
Oct 202533.5%22.6%19%8.2%5.5%2%5.5%1.3%1.3%1.1%
Nov 202531.9%21.5%23.8%7.8%5.2%1.9%4.3%1.3%1%1.3%
Dec 202534.7%23.3%20.3%7%4.6%2.1%4.7%1.1%1.1%1.1%
Jan 202631.8%26.2%19.2%7.8%5.2%1.9%4.3%1.3%1.3%1%
Feb 202634.2%23%20.7%6.9%5.6%1.4%4.6%1.4%1.1%1.1%
Mar 202632.2%26.5%18.1%6.5%6.4%1.6%4.3%1.3%1.3%1.9%
Apr 202632.8%26.9%18.6%6.6%6.5%1.1%3.6%1.3%1.3%1.3%
May 202632.8%27%18.6%6.6%6.6%1.3%3.6%1.3%1.1%1.1%
Jun 202632.7%27%18.2%8%5.4%1.6%3.6%1.3%1.1%1.1%
Jul 202634.3%28.3%15.6%5.6%6.8%1.7%3.8%1.4%1.4%1.1%
Aug 202632.3%26.6%17.8%7.9%6.4%1.9%3.6%1.3%1.1%1.1%
Sep 202631.9%26.4%17.6%11.7%5.3%2.4%2%1.1%0.86%0.86%

How has the NordPass and Proton Pass comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Proton Pass took it in November 2025, NordPass took it in December 2025, Proton Pass took it in January 2026.
  • Across the 12 months ending September 2026, NordPass’ share of searches among business password managers worldwide moved from 5.5% to 2%, and its estimated monthly branded searches moved from 137K to 61.5K.
  • Across the 12 months ending September 2026, Proton Pass’ share of searches among business password managers worldwide moved from 5.5% to 5.3%, and its estimated monthly branded searches moved from 135K to 165K.

How did search popularity change for business password managers worldwide in September 2026?

2 changes

  1. In September 2026, NordPass lost share of searches among business password managers worldwide, from 3.6% to 2%.

  2. In September 2026, Proton Pass lost share of searches among business password managers worldwide, from 6.4% to 5.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using NordPass’ and Proton Pass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NordPass

2 branded search terms

  • nordpass
  • nordpass app

Proton Pass

1 branded search term

  • proton pass

How the Brand Demand Index is measured

Other head-to-heads among business password managers

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