How popular isNordPass in search?
In August 2026, there were an estimated 97.4K branded searches for NordPass worldwide which is down 64.2% over the last 11 months. NordPass holds 4.4% estimated Share of Search among business password managers worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which business password managers compete with NordPass?
Share of Search by month for Bitwarden, 1Password, Dashlane, NordPass, Keeper. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | Dashlane | NordPass | Keeper |
|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 31.9% | 10% | 13% | 2.7% |
| Nov 2025 | 45.6% | 30.7% | 10.3% | 11% | 2.5% |
| Dec 2025 | 53.2% | 29.2% | 8.8% | 6.4% | 2.5% |
| Jan 2026 | 45.3% | 37.2% | 9.3% | 5.5% | 2.7% |
| Feb 2026 | 37.2% | 38.7% | 7.2% | 14.9% | 2.1% |
| Mar 2026 | 45.8% | 33.2% | 6.2% | 12.8% | 2% |
| Apr 2026 | 41.1% | 35.4% | 6.5% | 15% | 2% |
| May 2026 | 42.7% | 33.1% | 6.1% | 16.4% | 1.6% |
| Jun 2026 | 51.6% | 36% | 7.3% | 3.5% | 1.6% |
| Jul 2026 | 46.5% | 41.2% | 5.4% | 4.8% | 2.1% |
| Aug 2026 | 51.1% | 33.1% | 9.3% | 4.4% | 2.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.1% | 1.1M | -11.6% | +4.6 points | |
| 2, held 2nd | 33.1% | 732K | -35.4% | -8.1 points | |
| 3, held 3rd | 9.3% | 205K | +37.9% | +3.9 points | |
| 4, held 4th | 4.4% | 97.4K | -26.5% | -0.4 points | |
| 5, held 5th | 2.1% | 46.3K | -18.5% | 0 points |
51.1%
held 1st · 1.1M estimated branded searches · -11.6% vs prior month · +4.6 points
33.1%
held 2nd · 732K estimated branded searches · -35.4% vs prior month · -8.1 points
3.
Dashlane9.3%
held 3rd · 205K estimated branded searches · +37.9% vs prior month · +3.9 points
4.
NordPass4.4%
held 4th · 97.4K estimated branded searches · -26.5% vs prior month · -0.4 points
5.
Keeper2.1%
held 5th · 46.3K estimated branded searches · -18.5% vs prior month · 0 points
Compare search popularity between NordPass and its closest rivals
How has branded search demand for NordPass changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for NordPass worldwide fell from 272K to 97.4K.
- Across the 11 months ending August 2026, NordPass’ estimated Share of Search among business password managers worldwide decreased from 13% to 4.4%.
- Across the 11 months ending August 2026, NordPass’ estimated Share of Search among business password managers worldwide peaked at 16.4% in May 2026 and was lowest at 3.5% in June 2026.
- Across the 11 months ending August 2026, NordPass fell from 3rd to 4th among business password managers worldwide.
How did search popularity change for business password managers worldwide in August 2026?
5 changes
In August 2026, Bitwarden gained estimated Share of Search among business password managers worldwide, from 46.5% to 51.1%.
In August 2026, Dashlane gained estimated Share of Search among business password managers worldwide, from 5.4% to 9.3%.
In August 2026, 1Password lost estimated Share of Search among business password managers worldwide, from 41.2% to 33.1%.
Estimated monthly branded searches for NordPass worldwide fell 64.2% over 11 measured months, from 272K to 97.4K in August 2026.
Estimated monthly branded searches for Keeper worldwide fell 17.8% over 11 measured months, from 56.3K to 46.3K in August 2026.
How is NordPass measured?
Brandwave collects information about searches that people make online using NordPass’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- nordpass
- nordpass app
- nordpass com
- nordpass password manager
- password manager nordpass
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