NordPass vs RoboForm:Which is more popular?
In September 2026, RoboForm had more branded searches than NordPass among business password managers worldwide. RoboForm had about 74,000 branded searches, while NordPass had 61,500. RoboForm made up 2.4% of all business password manager searches we track, and NordPass accounted for 2%. When we asked ChatGPT and Google AI Overviews about business password managers, NordPass appeared in three of the five answers and RoboForm in one. NordPass was mentioned before RoboForm in every answer that named either.
Who do people search for more?
RoboForm, about 20% more searches than NordPass
Who does AI mention more?
NordPass, mentioned in 3 of 5 answers, RoboForm in 1
Who does AI recommend more?
NordPass, named ahead of RoboForm in 3 of 3 answers
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Top business password managers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NordPass was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. RoboForm was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. NordPass was listed before RoboForm in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
1Password1st
Bitwarden2nd
Keeper3rd- NordPass4th
Dashlane5th- RoboForm6th
Proton Pass7th
LastPass–
Zoho Vault–
Passbolt–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bitwarden4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 1Password4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Keeper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NordPass3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dashlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Proton Pass1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RoboForm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LastPass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zoho Vault0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Passbolt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business password managers
5 answers
Asked ChatGPT
“Which business password manager should I use?”
Asked ChatGPT
“What are the best business password managers?”
Asked ChatGPT
“What's the best business password manager for a small team?”
Searched Google, AI Overview
“business password manager”
Searched Google, AI Overview
“password manager for teams”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is NordPass or RoboForm more popular in search?
This chart shows how often people search Google for NordPass and RoboForm by name. Each line represents a brand's share of searches for all ten business password managers we track, month by month, from English-language searches worldwide.
Share of searches by month for RoboForm, NordPass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bitwarden | 1Password | LastPass | Dashlane | Proton Pass | RoboForm | NordPass | Zoho Vault | Keeper | Passbolt |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 22.6% | 19% | 8.2% | 5.5% | 2% | 5.5% | 1.3% | 1.4% | 1.1% |
| Nov 2025 | 31.9% | 21.5% | 23.8% | 7.8% | 5.2% | 1.9% | 4.3% | 1.3% | 1.1% | 1.3% |
| Dec 2025 | 34.7% | 23.3% | 20.3% | 7% | 4.6% | 2.1% | 4.7% | 1.1% | 1.2% | 1.1% |
| Jan 2026 | 31.8% | 26.2% | 19.2% | 7.8% | 5.2% | 1.9% | 4.3% | 1.3% | 1.3% | 1% |
| Feb 2026 | 34.2% | 23% | 20.7% | 6.9% | 5.6% | 1.4% | 4.6% | 1.4% | 1.1% | 1.1% |
| Mar 2026 | 32.2% | 26.4% | 18.1% | 6.5% | 6.4% | 1.6% | 4.3% | 1.3% | 1.3% | 1.9% |
| Apr 2026 | 32.8% | 26.9% | 18.5% | 6.6% | 6.5% | 1.1% | 3.6% | 1.3% | 1.3% | 1.3% |
| May 2026 | 32.8% | 27% | 18.6% | 6.6% | 6.6% | 1.3% | 3.6% | 1.3% | 1.1% | 1.1% |
| Jun 2026 | 32.7% | 27% | 18.2% | 8% | 5.4% | 1.6% | 3.6% | 1.3% | 1.1% | 1.1% |
| Jul 2026 | 34.3% | 28.3% | 15.6% | 5.6% | 6.8% | 1.7% | 3.8% | 1.4% | 1.4% | 1.1% |
| Aug 2026 | 32.3% | 26.6% | 17.8% | 7.9% | 6.4% | 1.9% | 3.6% | 1.3% | 1.1% | 1.1% |
| Sep 2026 | 31.9% | 26.4% | 17.5% | 11.7% | 5.2% | 2.4% | 2% | 1.1% | 0.88% | 0.86% |
How has the NordPass and RoboForm comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: RoboForm took it in September 2026.
- Across the 12 months ending September 2026, NordPass’ share of searches among business password managers worldwide moved from 5.5% to 2%, and its estimated monthly branded searches moved from 137K to 61.5K.
- Across the 12 months ending September 2026, RoboForm’s share of searches among business password managers worldwide moved from 2% to 2.4%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for business password managers worldwide in September 2026?
2 changes
In September 2026, NordPass lost share of searches among business password managers worldwide, from 3.6% to 2%.
RoboForm’s share of searches among business password managers worldwide has gained ground for 3 months in a row, from 1.6% to 2.4% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using NordPass’ and RoboForm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business password managers
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