Dashlane vs NordPass:Which is more popular by branded search?
In August 2026, Dashlane had more branded searches than NordPass among business password managers worldwide. Dashlane was estimated to have 205K branded searches compared to NordPass’ 97.4K, and held a 9.3% Share of Search versus NordPass’ 4.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Dashlane or NordPass?
Compare services and tools used to manage and share passwords across teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dashlane, NordPass. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | Dashlane | NordPass | Keeper |
|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 31.9% | 10% | 13% | 2.7% |
| Nov 2025 | 45.6% | 30.7% | 10.3% | 11% | 2.5% |
| Dec 2025 | 53.2% | 29.2% | 8.8% | 6.4% | 2.5% |
| Jan 2026 | 45.3% | 37.2% | 9.3% | 5.5% | 2.7% |
| Feb 2026 | 37.2% | 38.7% | 7.2% | 14.9% | 2.1% |
| Mar 2026 | 45.8% | 33.2% | 6.2% | 12.8% | 2% |
| Apr 2026 | 41.1% | 35.4% | 6.5% | 15% | 2% |
| May 2026 | 42.7% | 33.1% | 6.1% | 16.4% | 1.6% |
| Jun 2026 | 51.6% | 36% | 7.3% | 3.5% | 1.6% |
| Jul 2026 | 46.5% | 41.2% | 5.4% | 4.8% | 2.1% |
| Aug 2026 | 51.1% | 33.1% | 9.3% | 4.4% | 2.1% |
| Sep 2026 | — | — | — | — | — |
How has the Dashlane and NordPass comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Dashlane took it in December 2025, NordPass took it in February 2026, Dashlane took it in June 2026.
- Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among business password managers worldwide moved from 10% to 9.3%, and its estimated monthly branded searches moved from 209K to 205K.
- Across the 11 months ending August 2026, NordPass’ estimated Share of Search among business password managers worldwide moved from 13% to 4.4%, and its estimated monthly branded searches moved from 272K to 97.4K.
How did search popularity change for business password managers worldwide in August 2026?
2 changes
In August 2026, Dashlane gained estimated Share of Search among business password managers worldwide, from 5.4% to 9.3%.
Estimated monthly branded searches for NordPass worldwide fell 64.2% over 11 measured months, from 272K to 97.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dashlane’s and NordPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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