LastPass vs NordPass:Which is more popular by branded search?
In August 2026, LastPass had more branded searches than NordPass among password managers worldwide. LastPass was estimated to have 450K branded searches compared to NordPass’ 97.4K, and held a 16.9% Share of Search versus NordPass’ 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LastPass or NordPass?
Compare the password managers developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LastPass, NordPass. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | LastPass | Dashlane | NordPass | Keeper |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 26.3% | 17.7% | 8.2% | 10.7% | 2.2% |
| Nov 2025 | 37.3% | 25.1% | 18.2% | 8.4% | 9% | 2% |
| Dec 2025 | 43.5% | 23.9% | 18.2% | 7.2% | 5.2% | 2% |
| Jan 2026 | 37.8% | 31% | 16.5% | 7.8% | 4.6% | 2.2% |
| Feb 2026 | 31.3% | 32.6% | 15.8% | 6% | 12.6% | 1.8% |
| Mar 2026 | 39.5% | 28.6% | 13.9% | 5.3% | 11% | 1.7% |
| Apr 2026 | 35.1% | 30.2% | 14.7% | 5.6% | 12.8% | 1.7% |
| May 2026 | 36.8% | 28.5% | 13.8% | 5.2% | 14.1% | 1.4% |
| Jun 2026 | 44.7% | 31.2% | 13.4% | 6.3% | 3% | 1.4% |
| Jul 2026 | 41% | 36.3% | 11.8% | 4.8% | 4.2% | 1.8% |
| Aug 2026 | 42.5% | 27.5% | 16.9% | 7.7% | 3.7% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the LastPass and NordPass comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: NordPass took it in May 2026, LastPass took it in June 2026.
- Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers worldwide moved from 17.7% to 16.9%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, NordPass’ estimated Share of Search among password managers worldwide moved from 10.7% to 3.7%, and its estimated monthly branded searches moved from 272K to 97.4K.
How did search popularity change for password managers worldwide in August 2026?
2 changes
In August 2026, LastPass gained estimated Share of Search among password managers worldwide, from 11.8% to 16.9%.
In August 2026, NordPass lost estimated Share of Search among password managers worldwide, from 4.2% to 3.7%.
How each brand is measured
Brandwave collects information about searches that people make online using LastPass’ and NordPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.