NordPass vs Zoho Vault:Which is more popular?
In September 2026, NordPass had more branded searches than Zoho Vault among business password managers worldwide. NordPass had about 61,500 branded searches, while Zoho Vault had 33,100. NordPass made up 2% of all business password manager searches we track, and Zoho Vault accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about business password managers, NordPass appeared in three of the five answers and Zoho Vault in none.
Who do people search for more?
NordPass, about 86% more searches than Zoho Vault
Who does AI mention more?
NordPass, mentioned in 3 of 5 answers, Zoho Vault in 0
Who does AI recommend more?
NordPass, the only one of the two named
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Top business password managers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NordPass was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zoho Vault did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
1Password1st
Bitwarden2nd
Keeper3rd- NordPass4th
Dashlane5th
RoboForm6th
Proton Pass7th
LastPass–
Zoho Vault–
Passbolt–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bitwarden4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 1Password4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Keeper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NordPass3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dashlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Proton Pass1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RoboForm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LastPass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zoho Vault0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Passbolt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business password managers
5 answers
Asked ChatGPT
“Which business password manager should I use?”
Asked ChatGPT
“What are the best business password managers?”
Asked ChatGPT
“What's the best business password manager for a small team?”
Searched Google, AI Overview
“business password manager”
Searched Google, AI Overview
“password manager for teams”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is NordPass or Zoho Vault more popular in search?
This chart shows how often people search Google for NordPass and Zoho Vault by name. Each line represents a brand's share of searches for all ten business password managers we track, month by month, from English-language searches worldwide.
Share of searches by month for NordPass, Zoho Vault. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bitwarden | 1Password | LastPass | Dashlane | Proton Pass | RoboForm | NordPass | Zoho Vault | Keeper | Passbolt |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 22.6% | 19% | 8.2% | 5.5% | 2% | 5.5% | 1.3% | 1.4% | 1.1% |
| Nov 2025 | 31.9% | 21.5% | 23.8% | 7.8% | 5.2% | 1.9% | 4.3% | 1.3% | 1.1% | 1.3% |
| Dec 2025 | 34.7% | 23.3% | 20.3% | 7% | 4.6% | 2.1% | 4.7% | 1.1% | 1.2% | 1.1% |
| Jan 2026 | 31.8% | 26.2% | 19.2% | 7.8% | 5.2% | 1.9% | 4.3% | 1.3% | 1.3% | 1% |
| Feb 2026 | 34.2% | 23% | 20.7% | 6.9% | 5.6% | 1.4% | 4.6% | 1.4% | 1.1% | 1.1% |
| Mar 2026 | 32.2% | 26.4% | 18.1% | 6.5% | 6.4% | 1.6% | 4.3% | 1.3% | 1.3% | 1.9% |
| Apr 2026 | 32.8% | 26.9% | 18.5% | 6.6% | 6.5% | 1.1% | 3.6% | 1.3% | 1.3% | 1.3% |
| May 2026 | 32.8% | 27% | 18.6% | 6.6% | 6.6% | 1.3% | 3.6% | 1.3% | 1.1% | 1.1% |
| Jun 2026 | 32.7% | 27% | 18.2% | 8% | 5.4% | 1.6% | 3.6% | 1.3% | 1.1% | 1.1% |
| Jul 2026 | 34.3% | 28.3% | 15.6% | 5.6% | 6.8% | 1.7% | 3.8% | 1.4% | 1.4% | 1.1% |
| Aug 2026 | 32.3% | 26.6% | 17.8% | 7.9% | 6.4% | 1.9% | 3.6% | 1.3% | 1.1% | 1.1% |
| Sep 2026 | 31.9% | 26.4% | 17.5% | 11.7% | 5.2% | 2.4% | 2% | 1.1% | 0.88% | 0.86% |
How has the NordPass and Zoho Vault comparison changed over the last 12 months?
3 findings
- NordPass was ahead of Zoho Vault in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NordPass’ share of searches among business password managers worldwide moved from 5.5% to 2%, and its estimated monthly branded searches moved from 137K to 61.5K.
- Across the 12 months ending September 2026, Zoho Vault’s share of searches among business password managers worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for business password managers worldwide in September 2026?
1 change
In September 2026, NordPass lost share of searches among business password managers worldwide, from 3.6% to 2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using NordPass’ and Zoho Vault’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NordPass
2 branded search terms
- nordpass
- nordpass app
Zoho Vault
1 branded search term
- zoho vault
Other head-to-heads among business password managers
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