Brandwave

How popular isGoogle Authenticator?

In September 2026, people searched for Google Authenticator by name about 1.2 million times worldwide, about the same as the previous year. These searches made up 65.4% of all global authenticator app searches, placing Google Authenticator first out of seven apps. When we asked both ChatGPT and Google AI Overviews about authenticator apps, Google Authenticator appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Google Authenticator is the most searched of 7 competitors and the second most recommended in AI answers.

  1. Google AuthenticatorShare of searches 65.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Microsoft AuthenticatorShare of searches 29.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. AuthyShare of searches 2.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. 2FASShare of searches 1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Ente AuthShare of searches 0.97%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top authenticator apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Authenticator was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Google Authenticator is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 2FAS1st
  2. Google Authenticator2nd
  3. Ente Auth3rd
  4. Microsoft Authenticator4th
  5. Aegis Authenticator5th
  6. Authy6th
  7. Cisco Duo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Authenticator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Authenticator4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 2FAS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ente Auth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aegis Authenticator2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Authy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about authenticator apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which authenticator apps compete with Google Authenticator?

Google Authenticator against authenticator apps worldwide, by month

Share of searches by month for Google Authenticator, Microsoft Authenticator, Authy. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AuthenticatorMicrosoft AuthenticatorAuthy2FASEnte AuthCisco DuoAegis Authenticator
Oct 202564.9%29.2%3.2%0.81%0.79%0.79%0.29%
Nov 202565.4%29.5%2.7%0.77%0.79%0.65%0.29%
Dec 202569%25.5%2.8%0.81%0.84%0.68%0.37%
Jan 202664.8%29.2%3.2%0.81%0.96%0.64%0.35%
Feb 202664.5%29%3.2%0.99%1.2%0.78%0.35%
Mar 202665%29.3%2.6%1%0.96%0.79%0.29%
Apr 202664.4%29%3.2%1.2%1.2%0.78%0.35%
May 202664.4%29%3.2%1.2%1.2%0.78%0.35%
Jun 202664.6%29.1%3.2%0.99%0.96%0.78%0.35%
Jul 202664.7%29.1%2.6%1.2%1.2%0.78%0.35%
Aug 202665.1%29.3%2.6%1%0.97%0.65%0.35%
Sep 202665.4%29.5%2.2%1%0.97%0.65%0.29%

  1. 1.Google Authenticator

    65.4%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Microsoft Authenticator

    29.5%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Authy

    2.2%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  4. 4.2FAS

    1%

    Held 4th. 18.7K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ente Auth

    0.97%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Cisco Duo

    0.65%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Aegis Authenticator

    0.29%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Google Authenticator and its closest rivals

Every comparison with Google Authenticator

6 comparisons

How has branded search demand for Google Authenticator changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Authenticator worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Google Authenticator’s share of searches among authenticator apps worldwide increased from 64.9% to 65.4%.
  • Across the 12 months ending September 2026, Google Authenticator’s share of searches among authenticator apps worldwide peaked at 69% in December 2025 and was lowest at 64.4% in April 2026.

How did search popularity change for authenticator apps worldwide in September 2026?

5 changes

  1. Google Authenticator’s share of searches among authenticator apps worldwide has gained ground for 3 months in a row, from 64.6% to 65.4% in September 2026.

  2. Estimated monthly branded searches for Ente Auth worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  3. Estimated monthly branded searches for 2FAS worldwide rose 22.2% over 12 measured months, from 15.3K to 18.7K in September 2026.

  4. Estimated monthly branded searches for Authy worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

  5. Estimated monthly branded searches for Cisco Duo worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are Google Authenticator’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Authenticator’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google authenticator

How the Brand Demand Index is measured

Who owns Google Authenticator?

Google Authenticator is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Authenticator? To request corrections or removal please contact us via our support page and we will be happy to assist.

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