How popular isAuthy in search?
In September 2026, there were an estimated 40.5K branded searches for Authy worldwide which is down 33.1% over the last 12 months. Authy holds 6.4% estimated Share of Search among authenticator apps worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Microsoft Authenticator87.2%
Authy6.4%
Cisco Duo6.3%
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Which authenticator apps compete with Authy?
Share of Search by month for Microsoft Authenticator, Authy, Cisco Duo. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Authenticator | Authy | Cisco Duo |
|---|---|---|---|
| Oct 2025 | 83.5% | 9.2% | 7.4% |
| Nov 2025 | 86% | 7.7% | 6.2% |
| Dec 2025 | 83.5% | 9.2% | 7.4% |
| Jan 2026 | 83.8% | 9.2% | 7% |
| Feb 2026 | 84.2% | 9.3% | 6.5% |
| Mar 2026 | 85.7% | 7.7% | 6.6% |
| Apr 2026 | 83.4% | 9.2% | 7.4% |
| May 2026 | 84.2% | 9.3% | 6.5% |
| Jun 2026 | 84.2% | 9.3% | 6.5% |
| Jul 2026 | 85.7% | 7.7% | 6.6% |
| Aug 2026 | 86% | 7.7% | 6.2% |
| Sep 2026 | 87.2% | 6.4% | 6.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.2% | 550K | 0% | +1.2 points | |
| 2, held 2nd | 6.4% | 40.5K | -18.2% | -1.3 points | |
| 3, held 3rd | 6.3% | 39.9K | +0.33% | +0.1 points |
87.2%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Authy6.4%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
6.3%
Held 3rd. 39.9K estimated branded searches, +0.33% vs prior month. Share +0.1 points.
Compare search popularity between Authy and its closest rivals
Every comparison with Authy
2 comparisons
How has branded search demand for Authy changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Authy worldwide fell from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Authy’s estimated Share of Search among authenticator apps worldwide decreased from 9.2% to 6.4%.
- Across the 12 months ending September 2026, Authy’s estimated Share of Search among authenticator apps worldwide peaked at 9.3% in February 2026 and was lowest at 6.4% in September 2026.
How did search popularity change for authenticator apps worldwide in September 2026?
3 changes
In September 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps worldwide, from 86% to 87.2%.
In September 2026, Authy lost estimated Share of Search among authenticator apps worldwide, from 7.7% to 6.4%.
Estimated monthly branded searches for Cisco Duo worldwide fell 17.7% over 12 measured months, from 48.5K to 39.9K in September 2026.
How is Authy measured?
Brandwave collects information about searches that people make online using Authy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- authy
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Is Authy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.