How popular isMicrosoft Authenticator in search?
In September 2026, there were an estimated 550K branded searches for Microsoft Authenticator worldwide which held steady over the last 12 months. Microsoft Authenticator holds 87.2% estimated Share of Search among authenticator apps worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which authenticator apps compete with Microsoft Authenticator?
Share of Search by month for Microsoft Authenticator, Authy, Cisco Duo. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Authenticator | Authy | Cisco Duo |
|---|---|---|---|
| Oct 2025 | 83.5% | 9.2% | 7.4% |
| Nov 2025 | 86% | 7.7% | 6.2% |
| Dec 2025 | 83.5% | 9.2% | 7.4% |
| Jan 2026 | 83.8% | 9.2% | 7% |
| Feb 2026 | 84.2% | 9.3% | 6.5% |
| Mar 2026 | 85.7% | 7.7% | 6.6% |
| Apr 2026 | 83.4% | 9.2% | 7.4% |
| May 2026 | 84.2% | 9.3% | 6.5% |
| Jun 2026 | 84.2% | 9.3% | 6.5% |
| Jul 2026 | 85.7% | 7.7% | 6.6% |
| Aug 2026 | 86% | 7.7% | 6.2% |
| Sep 2026 | 87.2% | 6.4% | 6.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.2% | 550K | 0% | +1.2 points | |
| 2, held 2nd | 6.4% | 40.5K | -18.2% | -1.3 points | |
| 3, held 3rd | 6.3% | 39.9K | +0.33% | +0.1 points |
87.2%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Authy6.4%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
6.3%
Held 3rd. 39.9K estimated branded searches, +0.33% vs prior month. Share +0.1 points.
Compare search popularity between Microsoft Authenticator and its closest rivals
Every comparison with Microsoft Authenticator
2 comparisons
How has branded search demand for Microsoft Authenticator changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Authenticator worldwide held steady at 550K.
- Across the 12 months ending September 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps worldwide increased from 83.5% to 87.2%.
- Across the 12 months ending September 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps worldwide peaked at 87.2% in September 2026 and was lowest at 83.4% in April 2026.
How did search popularity change for authenticator apps worldwide in September 2026?
3 changes
In September 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps worldwide, from 86% to 87.2%.
In September 2026, Authy lost estimated Share of Search among authenticator apps worldwide, from 7.7% to 6.4%.
Estimated monthly branded searches for Cisco Duo worldwide fell 17.7% over 12 measured months, from 48.5K to 39.9K in September 2026.
How is Microsoft Authenticator measured?
Brandwave collects information about searches that people make online using Microsoft Authenticator’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- microsoft authenticator
Who owns Microsoft Authenticator?
Microsoft Authenticator is owned by Microsoft. Brandwave also tracks 
GitHub Actions, GitHub Copilot, 
LinkedIn Ads, Microsoft 365, 
Microsoft Bookings, 
Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Edge, Microsoft Entra, 
Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, 
Minecraft, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint, 
Xbox and Xbox Game Pass, owned by the same company, worldwide.
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Is Microsoft Authenticator your brand?
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