2FAS vs Microsoft Authenticator:Which is searched more?
In September 2026, Microsoft Authenticator had more branded searches than 2FAS among authenticator apps worldwide. Microsoft Authenticator had about 550,000 branded searches, while 2FAS had 18,700. Microsoft Authenticator made up 29.5% of all authenticator app searches we track, and 2FAS accounted for 1%. These are worldwide searches for English-language branded terms.
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Is 2FAS or Microsoft Authenticator more popular in search?
Compare the two-factor authenticator apps people secure accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Microsoft Authenticator, 2FAS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Authenticator | Microsoft Authenticator | Authy | 2FAS | Ente Auth | Cisco Duo | Aegis Authenticator |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 29.2% | 3.2% | 0.81% | 0.79% | 0.79% | 0.29% |
| Nov 2025 | 65.4% | 29.5% | 2.7% | 0.77% | 0.79% | 0.65% | 0.29% |
| Dec 2025 | 69% | 25.5% | 2.8% | 0.81% | 0.84% | 0.68% | 0.37% |
| Jan 2026 | 64.8% | 29.2% | 3.2% | 0.81% | 0.96% | 0.64% | 0.35% |
| Feb 2026 | 64.5% | 29% | 3.2% | 0.99% | 1.2% | 0.78% | 0.35% |
| Mar 2026 | 65% | 29.3% | 2.6% | 1% | 0.96% | 0.79% | 0.29% |
| Apr 2026 | 64.4% | 29% | 3.2% | 1.2% | 1.2% | 0.78% | 0.35% |
| May 2026 | 64.4% | 29% | 3.2% | 1.2% | 1.2% | 0.78% | 0.35% |
| Jun 2026 | 64.6% | 29.1% | 3.2% | 0.99% | 0.96% | 0.78% | 0.35% |
| Jul 2026 | 64.7% | 29.1% | 2.6% | 1.2% | 1.2% | 0.78% | 0.35% |
| Aug 2026 | 65.1% | 29.3% | 2.6% | 1% | 0.97% | 0.65% | 0.35% |
| Sep 2026 | 65.4% | 29.5% | 2.2% | 1% | 0.97% | 0.65% | 0.29% |
How has the 2FAS and Microsoft Authenticator comparison changed over the last 12 months?
3 findings
- Microsoft Authenticator was ahead of 2FAS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 2FAS’s share of searches among authenticator apps worldwide moved from 0.81% to 1%, and its estimated monthly branded searches moved from 15.3K to 18.7K.
- Across the 12 months ending September 2026, Microsoft Authenticator’s share of searches among authenticator apps worldwide moved from 29.2% to 29.5%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for authenticator apps worldwide in September 2026?
1 change
Estimated monthly branded searches for 2FAS worldwide rose 22.2% over 12 measured months, from 15.3K to 18.7K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 2FAS’s and Microsoft Authenticator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
2FAS
2 branded search terms
- 2fas
- 2fas authenticator
Microsoft Authenticator
1 branded search term
- microsoft authenticator
Other head-to-heads among authenticator apps
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