Authy vs Microsoft Authenticator:Which is searched more?
In September 2026, Microsoft Authenticator had more branded searches than Authy among authenticator apps worldwide. Microsoft Authenticator was estimated to have 550K branded searches compared to Authy’s 40.5K, and held an 87.2% Share of Search versus Authy’s 6.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Authy or Microsoft Authenticator?
Compare the two-factor authenticator apps people secure accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Authenticator, Authy. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Authenticator | Authy | Cisco Duo |
|---|---|---|---|
| Oct 2025 | 83.5% | 9.2% | 7.4% |
| Nov 2025 | 86% | 7.7% | 6.2% |
| Dec 2025 | 83.5% | 9.2% | 7.4% |
| Jan 2026 | 83.8% | 9.2% | 7% |
| Feb 2026 | 84.2% | 9.3% | 6.5% |
| Mar 2026 | 85.7% | 7.7% | 6.6% |
| Apr 2026 | 83.4% | 9.2% | 7.4% |
| May 2026 | 84.2% | 9.3% | 6.5% |
| Jun 2026 | 84.2% | 9.3% | 6.5% |
| Jul 2026 | 85.7% | 7.7% | 6.6% |
| Aug 2026 | 86% | 7.7% | 6.2% |
| Sep 2026 | 87.2% | 6.4% | 6.3% |
How has the Authy and Microsoft Authenticator comparison changed over the last 12 months?
3 findings
- Microsoft Authenticator was ahead of Authy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Authy’s estimated Share of Search among authenticator apps worldwide moved from 9.2% to 6.4%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps worldwide moved from 83.5% to 87.2%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for authenticator apps worldwide in September 2026?
2 changes
In September 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps worldwide, from 86% to 87.2%.
In September 2026, Authy lost estimated Share of Search among authenticator apps worldwide, from 7.7% to 6.4%.
Other head-to-heads among authenticator apps
How each brand is measured
Brandwave collects information about searches that people make online using Authy’s and Microsoft Authenticator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Authy
1 branded search term
- authy
Microsoft Authenticator
1 branded search term
- microsoft authenticator
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.