Brandwave

How popular is2FAS?

In September 2026, people searched for 2FAS by name about 18,700 times worldwide, a 22.2% increase from the previous year. These searches made up 1% of all global authenticator app searches, placing 2FAS fourth out of seven apps. When we asked both ChatGPT and Google AI Overviews about authenticator apps, 2FAS appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

2FAS is the fourth most searched of 7 competitors and the most recommended in AI answers.

  1. Google AuthenticatorShare of searches 65.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Microsoft AuthenticatorShare of searches 29.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. AuthyShare of searches 2.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. 2FASShare of searches 1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Ente AuthShare of searches 0.97%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+2 more

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Top authenticator apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 2FAS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. 2FAS is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 2FAS1st
  2. Google Authenticator2nd
  3. Ente Auth3rd
  4. Microsoft Authenticator4th
  5. Aegis Authenticator5th
  6. Authy6th
  7. Cisco Duo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Authenticator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Authenticator4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 2FAS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ente Auth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aegis Authenticator2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Authy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about authenticator apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which authenticator apps compete with 2FAS?

2FAS against authenticator apps worldwide, by month

Share of searches by month for Google Authenticator, Microsoft Authenticator, Authy, 2FAS. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AuthenticatorMicrosoft AuthenticatorAuthy2FASEnte AuthCisco DuoAegis Authenticator
Oct 202564.9%29.2%3.2%0.81%0.79%0.79%0.29%
Nov 202565.4%29.5%2.7%0.77%0.79%0.65%0.29%
Dec 202569%25.5%2.8%0.81%0.84%0.68%0.37%
Jan 202664.8%29.2%3.2%0.81%0.96%0.64%0.35%
Feb 202664.5%29%3.2%0.99%1.2%0.78%0.35%
Mar 202665%29.3%2.6%1%0.96%0.79%0.29%
Apr 202664.4%29%3.2%1.2%1.2%0.78%0.35%
May 202664.4%29%3.2%1.2%1.2%0.78%0.35%
Jun 202664.6%29.1%3.2%0.99%0.96%0.78%0.35%
Jul 202664.7%29.1%2.6%1.2%1.2%0.78%0.35%
Aug 202665.1%29.3%2.6%1%0.97%0.65%0.35%
Sep 202665.4%29.5%2.2%1%0.97%0.65%0.29%

  1. 1.Google Authenticator

    65.4%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Microsoft Authenticator

    29.5%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Authy

    2.2%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  4. 4.2FAS

    1%

    Held 4th. 18.7K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ente Auth

    0.97%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Cisco Duo

    0.65%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Aegis Authenticator

    0.29%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between 2FAS and its closest rivals

Every comparison with 2FAS

6 comparisons

How has branded search demand for 2FAS changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for 2FAS worldwide rose from 15.3K to 18.7K.
  • Across the 12 months ending September 2026, 2FAS’s share of searches among authenticator apps worldwide held steady, from 0.81% to 1%.

How did search popularity change for authenticator apps worldwide in September 2026?

5 changes

  1. Google Authenticator’s share of searches among authenticator apps worldwide has gained ground for 3 months in a row, from 64.6% to 65.4% in September 2026.

  2. Estimated monthly branded searches for Ente Auth worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  3. Estimated monthly branded searches for 2FAS worldwide rose 22.2% over 12 measured months, from 15.3K to 18.7K in September 2026.

  4. Estimated monthly branded searches for Authy worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

  5. Estimated monthly branded searches for Cisco Duo worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are 2FAS’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 2FAS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 2fas
  • 2fas authenticator

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