How popular isCisco Duo in search?
In September 2026, there were an estimated 39.9K branded searches for Cisco Duo worldwide which is down 17.7% over the last 12 months. Cisco Duo holds 2% estimated Share of Search among authenticator apps worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Microsoft Authenticator91.3%
Authy6.7%
Cisco Duo2%
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Which authenticator apps compete with Cisco Duo?
Share of Search by month for Microsoft Authenticator, Authy, Cisco Duo. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Authenticator | Authy | Cisco Duo |
|---|---|---|---|
| Oct 2025 | 88% | 9.7% | 2.4% |
| Nov 2025 | 89.9% | 8.1% | 2% |
| Dec 2025 | 88% | 9.7% | 2.4% |
| Jan 2026 | 88.3% | 9.7% | 1.9% |
| Feb 2026 | 88% | 9.7% | 2.4% |
| Mar 2026 | 89.5% | 8.1% | 2.4% |
| Apr 2026 | 88% | 9.7% | 2.4% |
| May 2026 | 88% | 9.7% | 2.4% |
| Jun 2026 | 88% | 9.7% | 2.4% |
| Jul 2026 | 89.5% | 8.1% | 2.4% |
| Aug 2026 | 89.9% | 8.1% | 2% |
| Sep 2026 | 91.3% | 6.7% | 2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.3% | 550K | 0% | +1.3 points | |
| 2, held 2nd | 6.7% | 40.5K | -18.2% | -1.4 points | |
| 3, held 3rd | 2% | 12.1K | 0% | 0 points |
91.3%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.
Authy6.7%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
2%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Cisco Duo and its closest rivals
Every comparison with Cisco Duo
6 comparisons
How has branded search demand for Cisco Duo changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cisco Duo worldwide fell from 48.5K to 39.9K.
- Across the 12 months ending September 2026, Cisco Duo’s estimated Share of Search among authenticator apps worldwide held steady, from 2.4% to 2%.
How did search popularity change for authenticator apps worldwide in September 2026?
3 changes
In September 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps worldwide, from 89.9% to 91.3%.
In September 2026, Authy lost estimated Share of Search among authenticator apps worldwide, from 8.1% to 6.7%.
Estimated monthly branded searches for Cisco Duo worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Where does Cisco Duo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Workforce identity platforms | 4th of 5 | 3.9% | Show ranking |
| Authenticator apps | 3rd of 3 | 2% | Shown above |
How is Cisco Duo measured?
Brandwave collects information about searches that people make online using Cisco Duo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- cisco duo
- cisco duo app
- ciscoduo
- duo security
Who owns Cisco Duo?
Webex, owned by the same company, worldwide.
Do you work for Cisco Duo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Cisco Duo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.