Cisco Duo vs Microsoft Entra:Which is more popular by branded search?
In August 2026, Microsoft Entra had more branded searches than Cisco Duo among workforce identity platforms worldwide. Microsoft Entra was estimated to have 273K branded searches compared to Cisco Duo’s 41.7K, and held a 25% Share of Search versus Cisco Duo’s 3.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Cisco Duo or Microsoft Entra?
Compare services and tools used to manage employee identity and access to business applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Entra, Cisco Duo. The figures are in the table below the chart.
View monthly share of search table
| Month | Okta | Microsoft Entra | JumpCloud | Cisco Duo | Ping Identity |
|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 24% | 4.6% | 4.6% | 4.1% |
| Nov 2025 | 65.5% | 23.1% | 3.9% | 4% | 3.5% |
| Dec 2025 | 64.7% | 24.7% | 3.9% | 3.9% | 2.9% |
| Jan 2026 | 62.9% | 24.8% | 4.6% | 4.4% | 3.4% |
| Feb 2026 | 64.4% | 24.6% | 4.7% | 3.4% | 2.8% |
| Mar 2026 | 66.5% | 23.2% | 3.9% | 3.5% | 2.9% |
| Apr 2026 | 63.8% | 24.3% | 4.6% | 3.9% | 3.4% |
| May 2026 | 64.5% | 24.6% | 4.7% | 3.5% | 2.8% |
| Jun 2026 | 62.5% | 25.7% | 5.6% | 3.5% | 2.8% |
| Jul 2026 | 62.2% | 26.1% | 5.6% | 3.4% | 2.8% |
| Aug 2026 | 62.7% | 25% | 5.6% | 3.8% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Cisco Duo and Microsoft Entra comparison changed over the last 12 months?
3 findings
- Microsoft Entra was ahead of Cisco Duo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cisco Duo’s estimated Share of Search among workforce identity platforms worldwide moved from 4.6% to 3.8%, and its estimated monthly branded searches moved from 50.1K to 41.7K.
- Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among workforce identity platforms worldwide moved from 24% to 25%, and its estimated monthly branded searches moved from 261K to 273K.
How did search popularity change for workforce identity platforms worldwide in August 2026?
2 changes
In August 2026, Microsoft Entra lost estimated Share of Search among workforce identity platforms worldwide, from 26.1% to 25%.
Estimated monthly branded searches for Cisco Duo worldwide fell 16.8% over 11 measured months, from 50.1K to 41.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cisco Duo’s and Microsoft Entra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cisco Duo
5 branded search terms
- cisco duo
- cisco duo app
- ciscoduo
- duo com
- duo security
Microsoft Entra
6 branded search terms
- azure active directory
- entra id
- microsoft entra
- microsoft entra app
- microsoft entra id
- microsoftentra
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.