How popular isSailPoint?
In September 2026, people searched for SailPoint by name about 60,500 times worldwide, about the same as the previous year. These searches made up 4.7% of all global workforce identity platform searches, placing SailPoint sixth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about workforce identity platforms, SailPoint appeared in four of the five answers and was the fifth most recommended of the eight.
SailPoint is the sixth most searched of 8 competitors and the fifth most recommended in AI answers.
OktaShare of searches 52.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Microsoft EntraShare of searches 15.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
OneLoginShare of searches 10.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CyberArkShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
SailPointShare of searches 4.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
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Top workforce identity platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SailPoint was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SailPoint is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Microsoft Entra1st
- Okta2nd
- CyberArk3rd
Ping Identity4th- SailPoint5th
JumpCloud6th- OneLogin–
Cisco Duo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Okta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CyberArk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SailPoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ping Identity4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JumpCloud1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OneLogin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workforce identity platforms
5 answers
Asked ChatGPT
“Which workforce identity platform should I use?”
Asked ChatGPT
“What are the best workforce identity platforms?”
Asked ChatGPT
“What's the best workforce identity platform for employee access control?”
Searched Google, AI Overview
“identity access platform”
Searched Google, AI Overview
“workforce identity platforms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which workforce identity platforms compete with SailPoint?
Share of searches by month for Okta, Microsoft Entra, OneLogin, CyberArk, JumpCloud, SailPoint, Cisco Duo, Ping Identity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Okta | Microsoft Entra | OneLogin | CyberArk | JumpCloud | SailPoint | Cisco Duo | Ping Identity |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 13% | 12.6% | 6.9% | 3.8% | 4.6% | 3.7% | 3.4% |
| Nov 2025 | 55.6% | 12.3% | 11.1% | 7.4% | 3.3% | 4.1% | 3.2% | 3% |
| Dec 2025 | 56.7% | 12.6% | 11.3% | 6.2% | 3.4% | 4.1% | 3.3% | 2.5% |
| Jan 2026 | 54.1% | 12.7% | 10.7% | 7.2% | 3.9% | 4.8% | 3.6% | 2.9% |
| Feb 2026 | 54.6% | 13.7% | 8.8% | 8.8% | 4% | 4.9% | 2.8% | 2.4% |
| Mar 2026 | 58.3% | 12.8% | 9.4% | 6.3% | 3.5% | 4.2% | 3% | 2.6% |
| Apr 2026 | 54.6% | 13.7% | 10.8% | 5.9% | 4% | 4.8% | 3.2% | 2.9% |
| May 2026 | 56.3% | 14.1% | 9.1% | 6.1% | 4.1% | 5% | 2.9% | 2.5% |
| Jun 2026 | 55.7% | 14% | 9% | 6% | 5% | 4.9% | 2.9% | 2.5% |
| Jul 2026 | 54.6% | 15.7% | 8.8% | 5.9% | 4.9% | 4.9% | 2.8% | 2.4% |
| Aug 2026 | 53.9% | 14.4% | 10.7% | 5.9% | 4.8% | 4.8% | 3.1% | 2.4% |
| Sep 2026 | 52.9% | 15.4% | 10.5% | 5.8% | 4.7% | 4.7% | 3.1% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.9% | 680K | +<0.01% | -0.9 points | |
| 2, held 2nd | 15.4% | 198K | +8.9% | +1 points | |
| 3, held 3rd | 10.5% | 135K | 0% | -0.2 points | |
| 4, held 4th | 5.8% | 74K | 0% | -0.1 points | |
| 5, held 5th | 4.7% | 60.7K | -0.07% | -0.1 points | |
| 6, held 6th | 4.7% | 60.5K | 0% | -0.1 points | |
| 7, held 7th | 3.1% | 39.9K | +0.33% | 0 points | |
| 8, held 8th | 2.9% | 36.9K | +19.5% | +0.4 points |
1.
Okta52.9%
Held 1st. 680K estimated branded searches, +<0.01% vs prior month. Share -0.9 points.
15.4%
Held 2nd. 198K estimated branded searches, +8.9% vs prior month. Share +1 points.
3.
OneLogin10.5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
CyberArk5.8%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.7%
Held 5th. 60.7K estimated branded searches, -0.07% vs prior month. Share -0.1 points.
4.7%
Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.1%
Held 7th. 39.9K estimated branded searches, +0.33% vs prior month. Share 0 points.
2.9%
Held 8th. 36.9K estimated branded searches, +19.5% vs prior month. Share +0.4 points.
Compare popularity between SailPoint and its closest rivals
Every comparison with SailPoint
10 comparisons
How has branded search demand for SailPoint changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SailPoint worldwide held steady at 60.5K.
- Across the 12 months ending September 2026, SailPoint fell from 5th to 6th among workforce identity platforms worldwide.
How did search popularity change for workforce identity platforms worldwide in September 2026?
6 changes
In September 2026, Microsoft Entra gained share of searches among workforce identity platforms worldwide, from 14.4% to 15.4%.
In September 2026, Okta lost share of searches among workforce identity platforms worldwide, from 53.9% to 52.9%.
Estimated monthly branded searches for JumpCloud worldwide rose 22.1% over 12 measured months, from 49.7K to 60.7K in September 2026.
Estimated monthly branded searches for CyberArk worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Estimated monthly branded searches for OneLogin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Estimated monthly branded searches for Cisco Duo worldwide fell 17.7% over 12 measured months, from 48.5K to 39.9K in September 2026.
How are SailPoint’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using SailPoint’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sailpoint
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Where does SailPoint compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Workforce identity platforms | 6th of 8 | 4.7% | Shown above |
| Identity governance platforms | 3rd of 6 | 6.9% | Show ranking |
Is SailPoint your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.