Microsoft Entra vs SailPoint:Which is more popular?
In September 2026, Microsoft Entra had more branded searches than SailPoint among workforce identity platforms worldwide. Microsoft Entra had about 198,000 branded searches, while SailPoint had 60,500. Microsoft Entra made up 15.4% of all workforce identity platform searches we track, and SailPoint accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about workforce identity platforms, Microsoft Entra appeared in all five answers and SailPoint in four. Microsoft Entra was mentioned before SailPoint in every answer.
Who do people search for more?
Microsoft Entra, about 3 searches for every 1 for SailPoint
Who does AI mention more?
Microsoft Entra, mentioned in every answer we collected
Who does AI recommend more?
Microsoft Entra, named ahead of SailPoint in every answer
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Top workforce identity platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Entra appeared in all five answers. SailPoint was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Entra was listed before SailPoint in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Microsoft Entra1st
Okta2nd
CyberArk3rd
Ping Identity4th
SailPoint5th
JumpCloud6th
OneLogin–
Cisco Duo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Okta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CyberArk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SailPoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ping Identity4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JumpCloud1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OneLogin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workforce identity platforms
5 answers
Asked ChatGPT
“Which workforce identity platform should I use?”
Asked ChatGPT
“What are the best workforce identity platforms?”
Asked ChatGPT
“What's the best workforce identity platform for employee access control?”
Searched Google, AI Overview
“identity access platform”
Searched Google, AI Overview
“workforce identity platforms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Microsoft Entra or SailPoint more popular in search?
This chart shows how often people search Google for Microsoft Entra and SailPoint by name. Each line represents a brand's share of searches for all eight workforce identity platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft Entra, SailPoint. The figures are in the table below the chart.
View monthly share of searches table
| Month | Okta | Microsoft Entra | OneLogin | CyberArk | JumpCloud | SailPoint | Cisco Duo | Ping Identity |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 13% | 12.6% | 6.9% | 3.8% | 4.6% | 3.7% | 3.4% |
| Nov 2025 | 55.6% | 12.3% | 11.1% | 7.4% | 3.3% | 4.1% | 3.2% | 3% |
| Dec 2025 | 56.7% | 12.6% | 11.3% | 6.2% | 3.4% | 4.1% | 3.3% | 2.5% |
| Jan 2026 | 54.1% | 12.7% | 10.7% | 7.2% | 3.9% | 4.8% | 3.6% | 2.9% |
| Feb 2026 | 54.6% | 13.7% | 8.8% | 8.8% | 4% | 4.9% | 2.8% | 2.4% |
| Mar 2026 | 58.3% | 12.8% | 9.4% | 6.3% | 3.5% | 4.2% | 3% | 2.6% |
| Apr 2026 | 54.6% | 13.7% | 10.8% | 5.9% | 4% | 4.8% | 3.2% | 2.9% |
| May 2026 | 56.3% | 14.1% | 9.1% | 6.1% | 4.1% | 5% | 2.9% | 2.5% |
| Jun 2026 | 55.7% | 14% | 9% | 6% | 5% | 4.9% | 2.9% | 2.5% |
| Jul 2026 | 54.6% | 15.7% | 8.8% | 5.9% | 4.9% | 4.9% | 2.8% | 2.4% |
| Aug 2026 | 53.9% | 14.4% | 10.7% | 5.9% | 4.8% | 4.8% | 3.1% | 2.4% |
| Sep 2026 | 52.9% | 15.4% | 10.5% | 5.8% | 4.7% | 4.7% | 3.1% | 2.9% |
How has the Microsoft Entra and SailPoint comparison changed over the last 12 months?
3 findings
- Microsoft Entra was ahead of SailPoint in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Entra’s share of searches among workforce identity platforms worldwide moved from 13% to 15.4%, and its estimated monthly branded searches moved from 171K to 198K.
- Across the 12 months ending September 2026, SailPoint’s share of searches among workforce identity platforms worldwide moved from 4.6% to 4.7%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for workforce identity platforms worldwide in September 2026?
1 change
In September 2026, Microsoft Entra gained share of searches among workforce identity platforms worldwide, from 14.4% to 15.4%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Microsoft Entra’s and SailPoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Entra
5 branded search terms
- entra id
- microsoft entra
- microsoft entra app
- microsoft entra id
- microsoftentra
SailPoint
1 branded search term
- sailpoint
Other head-to-heads among workforce identity platforms
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