Brandwave

Workforce identity platforms:Which brands are most popular in search?

In August 2026, Okta was the most searched among workforce identity platforms worldwide, with an estimated 683K branded searches and 62.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Okta62.7%
  2. Microsoft Entra25%
  3. JumpCloud5.6%
  4. Cisco Duo3.8%
  5. Ping Identity2.8%

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Share of SearchLeaderboard

Compare services and tools used to manage employee identity and access to business applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among workforce identity platforms worldwide, by month

Share of Search by month for Okta, Microsoft Entra, JumpCloud, Cisco Duo, Ping Identity. The figures are in the table below the chart.

View monthly share of search table
MonthOktaMicrosoft EntraJumpCloudCisco DuoPing Identity
Oct 202562.8%24%4.6%4.6%4.1%
Nov 202565.5%23.1%3.9%4%3.5%
Dec 202564.7%24.7%3.9%3.9%2.9%
Jan 202662.9%24.8%4.6%4.4%3.4%
Feb 202664.4%24.6%4.7%3.4%2.8%
Mar 202666.5%23.2%3.9%3.5%2.9%
Apr 202663.8%24.3%4.6%3.9%3.4%
May 202664.5%24.6%4.7%3.5%2.8%
Jun 202662.5%25.7%5.6%3.5%2.8%
Jul 202662.2%26.1%5.6%3.4%2.8%
Aug 202662.7%25%5.6%3.8%2.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Okta

    62.7%

    held 1st · 683K estimated branded searches · -<0.01% vs prior month · +0.5 points

  2. 2.Microsoft Entra

    25%

    held 2nd · 273K estimated branded searches · -4.7% vs prior month · -1 points

  3. 3.JumpCloud

    5.6%

    held 3rd · 60.9K estimated branded searches · -0.42% vs prior month · 0 points

  4. 4.Cisco Duo

    3.8%

    held 4th · 41.7K estimated branded searches · +12.1% vs prior month · +0.4 points

  5. 5.Ping Identity

    2.8%

    held 5th · 30.9K estimated branded searches · +2.4% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among workforce identity platforms worldwide?

In August 2026, Okta was the most searched among workforce identity platforms worldwide, with an estimated 683K branded searches and 62.7% estimated Share of Search within this set. Microsoft Entra is in 2nd place, 37.7 percentage points behind at 25% Share of Search.

Global workforce identity platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Okta62.8% → 62.7%66.5%Mar 202662.2%Jul 20261st
Microsoft Entra24% → 25%26.1%Jul 202623.1%Nov 20252nd
JumpCloud4.6% → 5.6%5.6%Aug 20263.9%Dec 20254th → 3rd
Cisco Duo4.6% → 3.8%4.6%Oct 20253.4%Jul 20263rd → 4th
Ping Identity4.1% → 2.8%4.1%Oct 20252.8%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among workforce identity platforms worldwide increased from 24% to 25%.
  • Across the 11 months ending August 2026, JumpCloud’s estimated Share of Search among workforce identity platforms worldwide increased from 4.6% to 5.6%.
  • Across the 11 months ending August 2026, Cisco Duo’s estimated Share of Search among workforce identity platforms worldwide decreased from 4.6% to 3.8%.
  • Across the 11 months ending August 2026, Ping Identity’s estimated Share of Search among workforce identity platforms worldwide decreased from 4.1% to 2.8%.
  • Across the 11 months ending August 2026, Okta’s estimated Share of Search among workforce identity platforms worldwide peaked at 66.5% in March 2026 and was lowest at 62.2% in July 2026.
  • Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among workforce identity platforms worldwide peaked at 26.1% in July 2026 and was lowest at 23.1% in November 2025.
  • Across the 11 months ending August 2026, JumpCloud’s estimated Share of Search among workforce identity platforms worldwide peaked at 5.6% in August 2026 and was lowest at 3.9% in December 2025.
  • Across the 11 months ending August 2026, Cisco Duo’s estimated Share of Search among workforce identity platforms worldwide peaked at 4.6% in October 2025 and was lowest at 3.4% in July 2026.
  • Across the 11 months ending August 2026, Ping Identity’s estimated Share of Search among workforce identity platforms worldwide peaked at 4.1% in October 2025 and was lowest at 2.8% in July 2026.
  • Across the 11 months ending August 2026, JumpCloud rose from 4th to 3rd among workforce identity platforms worldwide.
  • Across the 11 months ending August 2026, Cisco Duo fell from 3rd to 4th among workforce identity platforms worldwide.
  • Across the 11 months ending August 2026, Okta held steady: its estimated Share of Search among workforce identity platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for workforce identity platforms worldwide in August 2026?

  1. In August 2026, Microsoft Entra lost estimated Share of Search among workforce identity platforms worldwide, from 26.1% to 25%.

  2. Estimated monthly branded searches for JumpCloud worldwide rose 22.3% over 11 measured months, from 49.8K to 60.9K in August 2026.

  3. Estimated monthly branded searches for Ping Identity worldwide fell 30.2% over 11 measured months, from 44.3K to 30.9K in August 2026.

  4. Estimated monthly branded searches for Cisco Duo worldwide fell 16.8% over 11 measured months, from 50.1K to 41.7K in August 2026.

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