How popular isOneLogin?
In September 2026, people searched for OneLogin by name about 135,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 10.5% of all global workforce identity platform searches, placing OneLogin third out of eight platforms. When we asked both ChatGPT and Google AI Overviews about workforce identity platforms, OneLogin did not appear in any of the answers.
OneLogin is the third most searched of 8 competitors and not listed in any AI answer.
OktaShare of searches 52.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Microsoft EntraShare of searches 15.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
OneLoginShare of searches 10.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CyberArkShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
JumpCloudShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top workforce identity platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OneLogin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Microsoft Entra1st
- Okta2nd
- CyberArk3rd
Ping Identity4th
SailPoint5th- JumpCloud6th
- OneLogin–
Cisco Duo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Okta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CyberArk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SailPoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ping Identity4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JumpCloud1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OneLogin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workforce identity platforms
5 answers
Asked ChatGPT
“Which workforce identity platform should I use?”
Asked ChatGPT
“What are the best workforce identity platforms?”
Asked ChatGPT
“What's the best workforce identity platform for employee access control?”
Searched Google, AI Overview
“identity access platform”
Searched Google, AI Overview
“workforce identity platforms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which workforce identity platforms compete with OneLogin?
Share of searches by month for Okta, Microsoft Entra, OneLogin, CyberArk, JumpCloud, SailPoint, Cisco Duo, Ping Identity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Okta | Microsoft Entra | OneLogin | CyberArk | JumpCloud | SailPoint | Cisco Duo | Ping Identity |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 13% | 12.6% | 6.9% | 3.8% | 4.6% | 3.7% | 3.4% |
| Nov 2025 | 55.6% | 12.3% | 11.1% | 7.4% | 3.3% | 4.1% | 3.2% | 3% |
| Dec 2025 | 56.7% | 12.6% | 11.3% | 6.2% | 3.4% | 4.1% | 3.3% | 2.5% |
| Jan 2026 | 54.1% | 12.7% | 10.7% | 7.2% | 3.9% | 4.8% | 3.6% | 2.9% |
| Feb 2026 | 54.6% | 13.7% | 8.8% | 8.8% | 4% | 4.9% | 2.8% | 2.4% |
| Mar 2026 | 58.3% | 12.8% | 9.4% | 6.3% | 3.5% | 4.2% | 3% | 2.6% |
| Apr 2026 | 54.6% | 13.7% | 10.8% | 5.9% | 4% | 4.8% | 3.2% | 2.9% |
| May 2026 | 56.3% | 14.1% | 9.1% | 6.1% | 4.1% | 5% | 2.9% | 2.5% |
| Jun 2026 | 55.7% | 14% | 9% | 6% | 5% | 4.9% | 2.9% | 2.5% |
| Jul 2026 | 54.6% | 15.7% | 8.8% | 5.9% | 4.9% | 4.9% | 2.8% | 2.4% |
| Aug 2026 | 53.9% | 14.4% | 10.7% | 5.9% | 4.8% | 4.8% | 3.1% | 2.4% |
| Sep 2026 | 52.9% | 15.4% | 10.5% | 5.8% | 4.7% | 4.7% | 3.1% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.9% | 680K | +<0.01% | -0.9 points | |
| 2, held 2nd | 15.4% | 198K | +8.9% | +1 points | |
| 3, held 3rd | 10.5% | 135K | 0% | -0.2 points | |
| 4, held 4th | 5.8% | 74K | 0% | -0.1 points | |
| 5, held 5th | 4.7% | 60.7K | -0.07% | -0.1 points | |
| 6, held 6th | 4.7% | 60.5K | 0% | -0.1 points | |
| 7, held 7th | 3.1% | 39.9K | +0.33% | 0 points | |
| 8, held 8th | 2.9% | 36.9K | +19.5% | +0.4 points |
1.
Okta52.9%
Held 1st. 680K estimated branded searches, +<0.01% vs prior month. Share -0.9 points.
15.4%
Held 2nd. 198K estimated branded searches, +8.9% vs prior month. Share +1 points.
3.
OneLogin10.5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
CyberArk5.8%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.7%
Held 5th. 60.7K estimated branded searches, -0.07% vs prior month. Share -0.1 points.
4.7%
Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.1%
Held 7th. 39.9K estimated branded searches, +0.33% vs prior month. Share 0 points.
2.9%
Held 8th. 36.9K estimated branded searches, +19.5% vs prior month. Share +0.4 points.
Compare popularity between OneLogin and its closest rivals
Every comparison with OneLogin
9 comparisons
How has branded search demand for OneLogin changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for OneLogin worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, OneLogin’s share of searches among workforce identity platforms worldwide decreased from 12.6% to 10.5%.
- Across the 12 months ending September 2026, OneLogin’s share of searches among workforce identity platforms worldwide peaked at 12.6% in October 2025 and was lowest at 8.8% in February 2026.
How did search popularity change for workforce identity platforms worldwide in September 2026?
6 changes
In September 2026, Microsoft Entra gained share of searches among workforce identity platforms worldwide, from 14.4% to 15.4%.
In September 2026, Okta lost share of searches among workforce identity platforms worldwide, from 53.9% to 52.9%.
Estimated monthly branded searches for JumpCloud worldwide rose 22.1% over 12 measured months, from 49.7K to 60.7K in September 2026.
Estimated monthly branded searches for CyberArk worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Estimated monthly branded searches for OneLogin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Estimated monthly branded searches for Cisco Duo worldwide fell 17.7% over 12 measured months, from 48.5K to 39.9K in September 2026.
How are OneLogin’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using OneLogin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- onelogin
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Where does OneLogin compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Workforce identity platforms | 3rd of 8 | 10.5% | Shown above |
| Single sign-on platforms | 2nd of 7 | 13.2% | Show ranking |
Is OneLogin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.