Brandwave

How popular isCyberArk?

In September 2026, people searched for CyberArk by name about 74,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 5.8% of all global workforce identity platform searches, placing CyberArk fourth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about workforce identity platforms, CyberArk appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

CyberArk is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. OktaShare of searches 52.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Microsoft EntraShare of searches 15.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. OneLoginShare of searches 10.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CyberArkShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. JumpCloudShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+3 more

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Top workforce identity platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CyberArk was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CyberArk is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Entra1st
  2. Okta2nd
  3. CyberArk3rd
  4. Ping Identity4th
  5. SailPoint5th
  6. JumpCloud6th
  7. OneLogin–
  8. Cisco Duo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Okta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CyberArk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SailPoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ping Identity4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JumpCloud1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OneLogin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workforce identity platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which workforce identity platforms compete with CyberArk?

CyberArk against workforce identity platforms worldwide, by month

Share of searches by month for Okta, Microsoft Entra, OneLogin, CyberArk, JumpCloud, SailPoint, Cisco Duo, Ping Identity. The figures are in the table below the chart.

View monthly share of searches table
MonthOktaMicrosoft EntraOneLoginCyberArkJumpCloudSailPointCisco DuoPing Identity
Oct 202552%13%12.6%6.9%3.8%4.6%3.7%3.4%
Nov 202555.6%12.3%11.1%7.4%3.3%4.1%3.2%3%
Dec 202556.7%12.6%11.3%6.2%3.4%4.1%3.3%2.5%
Jan 202654.1%12.7%10.7%7.2%3.9%4.8%3.6%2.9%
Feb 202654.6%13.7%8.8%8.8%4%4.9%2.8%2.4%
Mar 202658.3%12.8%9.4%6.3%3.5%4.2%3%2.6%
Apr 202654.6%13.7%10.8%5.9%4%4.8%3.2%2.9%
May 202656.3%14.1%9.1%6.1%4.1%5%2.9%2.5%
Jun 202655.7%14%9%6%5%4.9%2.9%2.5%
Jul 202654.6%15.7%8.8%5.9%4.9%4.9%2.8%2.4%
Aug 202653.9%14.4%10.7%5.9%4.8%4.8%3.1%2.4%
Sep 202652.9%15.4%10.5%5.8%4.7%4.7%3.1%2.9%

  1. 1.Okta

    52.9%

    Held 1st. 680K estimated branded searches, +<0.01% vs prior month. Share -0.9 points.

  2. 2.Microsoft Entra

    15.4%

    Held 2nd. 198K estimated branded searches, +8.9% vs prior month. Share +1 points.

  3. 3.OneLogin

    10.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.CyberArk

    5.8%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.JumpCloud

    4.7%

    Held 5th. 60.7K estimated branded searches, -0.07% vs prior month. Share -0.1 points.

  6. 6.SailPoint

    4.7%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Cisco Duo

    3.1%

    Held 7th. 39.9K estimated branded searches, +0.33% vs prior month. Share 0 points.

  8. 8.Ping Identity

    2.9%

    Held 8th. 36.9K estimated branded searches, +19.5% vs prior month. Share +0.4 points.

Compare popularity between CyberArk and its closest rivals

Every comparison with CyberArk

21 comparisons

How has branded search demand for CyberArk changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CyberArk worldwide fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, CyberArk’s share of searches among workforce identity platforms worldwide decreased from 6.9% to 5.8%.
  • Across the 12 months ending September 2026, CyberArk’s share of searches among workforce identity platforms worldwide peaked at 8.8% in February 2026 and was lowest at 5.8% in September 2026.

How did search popularity change for workforce identity platforms worldwide in September 2026?

6 changes

  1. In September 2026, Microsoft Entra gained share of searches among workforce identity platforms worldwide, from 14.4% to 15.4%.

  2. In September 2026, Okta lost share of searches among workforce identity platforms worldwide, from 53.9% to 52.9%.

  3. Estimated monthly branded searches for JumpCloud worldwide rose 22.1% over 12 measured months, from 49.7K to 60.7K in September 2026.

  4. Estimated monthly branded searches for CyberArk worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  5. Estimated monthly branded searches for OneLogin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  6. Estimated monthly branded searches for Cisco Duo worldwide fell 17.7% over 12 measured months, from 48.5K to 39.9K in September 2026.

How are CyberArk’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using CyberArk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cyberark

Do you work for CyberArk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does CyberArk compete?

CyberArk is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cybersecurity vendors7th of 121.3%Show ranking
Workforce identity platforms4th of 85.8%Shown above
Privileged access management platforms1st of 544.6%Show ranking
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