Brandwave

Google Cloud Identity vs OneLogin:Which is more popular?

In September 2026, OneLogin had more branded searches than Google Cloud Identity among single sign-on platforms worldwide. OneLogin had about 135,000 branded searches, while Google Cloud Identity had 3,600. OneLogin made up 13.2% of all single sign-on platform searches we track, and Google Cloud Identity accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about single sign-on platforms, Google Cloud Identity appeared in two of the five answers and OneLogin in one. Google Cloud Identity was mentioned before OneLogin in every answer that named either.

Among single sign-on platforms worldwide in September 2026

Who do people search for more?

OneLogin, about 38 searches for every 1 for Google Cloud Identity

OneLogin 135K searchesGoogle Cloud Identity 3.6K searches

Who does AI mention more?

Google Cloud Identity, mentioned in 2 of 5 answers, OneLogin in 1

Google Cloud Identity in 2 of 5OneLogin in 1 of 5

Who does AI recommend more?

Google Cloud Identity, named ahead of OneLogin in 2 of 2 answers

Google Cloud Identity first in 2OneLogin never first

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Top single sign-on platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Cloud Identity was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OneLogin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Cloud Identity was listed before OneLogin in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Entra1st
  2. Okta2nd
  3. JumpCloud3rd
  4. Ping Identity4th
  5. Google Cloud Identity5th
  6. Auth06th
  7. OneLogin7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Okta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JumpCloud4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ping Identity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud Identity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OneLogin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Auth01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about single sign-on platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Google Cloud Identity or OneLogin more popular in search?

This chart shows how often people search Google for Google Cloud Identity and OneLogin by name. Each line represents a brand's share of searches for all seven single sign-on platforms we track, month by month, from English-language searches worldwide.

Google Cloud Identity and OneLogin among single sign-on platforms worldwide, by month

Share of searches by month for OneLogin, Google Cloud Identity. The figures are in the table below the chart.

View monthly share of searches table
MonthOktaOneLoginAuth0Microsoft EntraJumpCloudGoogle Cloud IdentityPing Identity
Oct 202564.3%15.8%8.6%5.8%4.7%0.42%0.34%
Nov 202567.6%13.6%9.1%5%4.1%0.36%0.29%
Dec 202569.4%13.9%7.6%4.2%4.2%0.37%0.3%
Jan 202666.9%13.4%9%4.9%4.9%0.44%0.36%
Feb 202668.7%11.2%9.2%5.1%5.1%0.37%0.3%
Mar 202671.2%11.7%7.8%4.3%4.3%0.38%0.31%
Apr 202667%13.4%9%4.9%4.9%0.44%0.29%
May 202669.9%11.4%7.7%5.1%5.1%0.46%0.3%
Jun 202669.1%11.3%7.6%5.1%6.2%0.45%0.3%
Jul 202668.3%11.2%7.5%6.1%6.1%0.45%0.29%
Aug 202666.6%13.4%7.3%6%6%0.44%0.36%
Sep 202665.7%13.2%7.2%7.2%5.9%0.35%0.35%

How has the Google Cloud Identity and OneLogin comparison changed over the last 12 months?

3 findings

How did search popularity change for single sign-on platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Google Cloud Identity worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

  2. Estimated monthly branded searches for OneLogin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Cloud Identity’s and OneLogin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Cloud Identity

1 branded search term

  • google cloud identity

OneLogin

1 branded search term

  • onelogin

How the Brand Demand Index is measured

Other head-to-heads among single sign-on platforms

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