Brandwave

Single sign-on platforms:Which are searched most?

In August 2026, Okta was the most searched among single sign-on platforms worldwide, with an estimated 683K branded searches and 55.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Okta55.7%
  2. Microsoft Entra22.2%
  3. OneLogin11%
  4. Auth06.1%
  5. JumpCloud5%

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Share of SearchLeaderboard

Compare the platforms teams use to sign in across applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among single sign-on platforms worldwide, by month

Share of Search by month for Okta, Microsoft Entra, OneLogin, Auth0, JumpCloud. The figures are in the table below the chart.

View monthly share of search table
MonthOktaMicrosoft EntraOneLoginAuth0JumpCloud
Oct 202553.8%20.6%13%8.7%3.9%
Nov 202557.3%20.2%11.3%7.7%3.4%
Dec 202557.2%21.8%11.3%6.3%3.4%
Jan 202655.6%21.9%11%7.4%4%
Feb 202657.2%21.8%9.2%7.6%4.2%
Mar 202659.6%20.8%9.6%6.5%3.5%
Apr 202656.1%21.4%11%7.5%4.1%
May 202658%22.1%9.3%6.3%4.2%
Jun 202656.5%23.2%9.1%6.2%5%
Jul 202656.2%23.5%9%6.2%5%
Aug 202655.7%22.2%11%6.1%5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Okta

    55.7%

    Held 1st. 683K estimated branded searches, -<0.01% vs prior month. Share -0.5 points.

  2. 2.Microsoft Entra

    22.2%

    Held 2nd. 273K estimated branded searches, -4.7% vs prior month. Share -1.3 points.

  3. 3.OneLogin

    11%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +2 points.

  4. 4.Auth0

    6.1%

    Held 4th. 75.3K estimated branded searches, +0.29% vs prior month. Share 0 points.

  5. 5.JumpCloud

    5%

    Held 5th. 60.9K estimated branded searches, -0.42% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among single sign-on platforms worldwide?

In August 2026, Okta was the most searched among single sign-on platforms worldwide, with an estimated 683K branded searches and 55.7% estimated Share of Search within this set. Microsoft Entra is in 2nd place, 33.5 percentage points behind at 22.2% Share of Search.

Global single sign-on platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Okta53.8% → 55.7%59.6%Mar 202653.8%Oct 20251st
Microsoft Entra20.6% → 22.2%23.5%Jul 202620.2%Nov 20252nd
OneLogin13% → 11%13%Oct 20259%Jul 20263rd
Auth08.7% → 6.1%8.7%Oct 20256.1%Aug 20264th
JumpCloud3.9% → 5%5%Jun 20263.4%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Okta’s estimated Share of Search among single sign-on platforms worldwide increased from 53.8% to 55.7%.
  • Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among single sign-on platforms worldwide increased from 20.6% to 22.2%.
  • Across the 11 months ending August 2026, OneLogin’s estimated Share of Search among single sign-on platforms worldwide decreased from 13% to 11%.
  • Across the 11 months ending August 2026, Auth0’s estimated Share of Search among single sign-on platforms worldwide decreased from 8.7% to 6.1%.
  • Across the 11 months ending August 2026, JumpCloud’s estimated Share of Search among single sign-on platforms worldwide increased from 3.9% to 5%.
  • Across the 11 months ending August 2026, Okta’s estimated Share of Search among single sign-on platforms worldwide peaked at 59.6% in March 2026 and was lowest at 53.8% in October 2025.
  • Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among single sign-on platforms worldwide peaked at 23.5% in July 2026 and was lowest at 20.2% in November 2025.
  • Across the 11 months ending August 2026, OneLogin’s estimated Share of Search among single sign-on platforms worldwide peaked at 13% in October 2025 and was lowest at 9% in July 2026.
  • Across the 11 months ending August 2026, JumpCloud’s estimated Share of Search among single sign-on platforms worldwide peaked at 5% in June 2026 and was lowest at 3.4% in December 2025.

How did search popularity change for single sign-on platforms worldwide in August 2026?

  1. In August 2026, OneLogin gained estimated Share of Search among single sign-on platforms worldwide, from 9% to 11%.

  2. In August 2026, Microsoft Entra lost estimated Share of Search among single sign-on platforms worldwide, from 23.5% to 22.2%.

  3. In August 2026, Okta lost estimated Share of Search among single sign-on platforms worldwide, from 56.2% to 55.7%.

  4. Estimated monthly branded searches for JumpCloud worldwide rose 22.3% over 11 measured months, from 49.8K to 60.9K in August 2026.

  5. Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.

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