Brandwave

How popular isOkta in search?

In August 2026, there were an estimated 683K branded searches for Okta worldwide which held steady over the last 11 months. Okta holds 55.7% estimated Share of Search among single sign-on platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Okta55.7%
  2. Microsoft Entra22.2%
  3. OneLogin11%
  4. Auth06.1%
  5. JumpCloud5%
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Which single sign-on platforms compete with Okta?

Okta against single sign-on platforms worldwide, by month

Share of Search by month for Okta, Microsoft Entra, OneLogin, Auth0, JumpCloud. The figures are in the table below the chart.

View monthly share of search table
MonthOktaMicrosoft EntraOneLoginAuth0JumpCloud
Oct 202553.8%20.6%13%8.7%3.9%
Nov 202557.3%20.2%11.3%7.7%3.4%
Dec 202557.2%21.8%11.3%6.3%3.4%
Jan 202655.6%21.9%11%7.4%4%
Feb 202657.2%21.8%9.2%7.6%4.2%
Mar 202659.6%20.8%9.6%6.5%3.5%
Apr 202656.1%21.4%11%7.5%4.1%
May 202658%22.1%9.3%6.3%4.2%
Jun 202656.5%23.2%9.1%6.2%5%
Jul 202656.2%23.5%9%6.2%5%
Aug 202655.7%22.2%11%6.1%5%
Sep 2026—————

  1. 1.Okta

    55.7%

    Held 1st. 683K estimated branded searches, -<0.01% vs prior month. Share -0.5 points.

  2. 2.Microsoft Entra

    22.2%

    Held 2nd. 273K estimated branded searches, -4.7% vs prior month. Share -1.3 points.

  3. 3.OneLogin

    11%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +2 points.

  4. 4.Auth0

    6.1%

    Held 4th. 75.3K estimated branded searches, +0.29% vs prior month. Share 0 points.

  5. 5.JumpCloud

    5%

    Held 5th. 60.9K estimated branded searches, -0.42% vs prior month. Share -0.1 points.

Compare search popularity between Okta and its closest rivals

Every comparison with Okta

How has branded search demand for Okta changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Okta worldwide held steady, from 684K to 683K.
  • Across the 11 months ending August 2026, Okta’s estimated Share of Search among single sign-on platforms worldwide increased from 53.8% to 55.7%.
  • Across the 11 months ending August 2026, Okta’s estimated Share of Search among single sign-on platforms worldwide peaked at 59.6% in March 2026 and was lowest at 53.8% in October 2025.

How did search popularity change for single sign-on platforms worldwide in August 2026?

  1. In August 2026, OneLogin gained estimated Share of Search among single sign-on platforms worldwide, from 9% to 11%.

  2. In August 2026, Microsoft Entra lost estimated Share of Search among single sign-on platforms worldwide, from 23.5% to 22.2%.

  3. In August 2026, Okta lost estimated Share of Search among single sign-on platforms worldwide, from 56.2% to 55.7%.

  4. Estimated monthly branded searches for JumpCloud worldwide rose 22.3% over 11 measured months, from 49.8K to 60.9K in August 2026.

  5. Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.

Where does Okta compete?

Okta is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital identity services2nd of 512.5%Show ranking
Identity providers2nd of 525.8%Show ranking
Identity provider platforms1st of 654.3%Show ranking
Single sign-on platforms1st of 555.7%Shown above
Workforce identity platforms1st of 562.7%Show ranking
Identity governance platforms1st of 587.4%Show ranking

How is Okta measured?

Brandwave collects information about searches that people make online using Okta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • identity okta
  • okta
  • okta app
  • okta com
  • okta identity
  • okta online
  • okta software

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How the Brand Demand Index is measured

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