Authentication platforms:Which are searched most?
In September 2026, Okta was the most searched among authentication platforms worldwide, with an estimated 680K branded searches and 83.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the authentication platforms people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Okta, Auth0, WorkOS. The figures are in the table below the chart.
View monthly share of search table
| Month | Okta | Auth0 | WorkOS | Clerk |
|---|---|---|---|---|
| Oct 2025 | 83.9% | 11.2% | 3.4% | 1.5% |
| Nov 2025 | 83.9% | 11.2% | 3.4% | 1.5% |
| Dec 2025 | 85.6% | 9.4% | 3.5% | 1.5% |
| Jan 2026 | 83% | 11.1% | 4.1% | 1.8% |
| Feb 2026 | 83% | 11.1% | 4.1% | 1.8% |
| Mar 2026 | 84.8% | 9.2% | 4.1% | 1.8% |
| Apr 2026 | 82.3% | 11% | 4.9% | 1.8% |
| May 2026 | 84% | 9.2% | 5% | 1.8% |
| Jun 2026 | 84% | 9.2% | 5% | 1.8% |
| Jul 2026 | 84.2% | 9.2% | 5.1% | 1.5% |
| Aug 2026 | 84.2% | 9.2% | 5.1% | 1.5% |
| Sep 2026 | 83.5% | 9.1% | 6.1% | 1.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.5% | 680K | +<0.01% | -0.7 points | |
| 2, held 2nd | 9.1% | 74.4K | -0.27% | -0.1 points | |
| 3, held 3rd | 6.1% | 49.8K | +22% | +1.1 points | |
| 4, held 4th | 1.2% | 9.9K | -18.1% | -0.3 points |
1.
Okta83.5%
Held 1st. 680K estimated branded searches, +<0.01% vs prior month. Share -0.7 points.
2.
Auth09.1%
Held 2nd. 74.4K estimated branded searches, -0.27% vs prior month. Share -0.1 points.
3.
WorkOS6.1%
Held 3rd. 49.8K estimated branded searches, +22% vs prior month. Share +1.1 points.
4.
Clerk
1.2%
Held 4th. 9.9K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
Compare search popularity between leading brands
Which brand is most popular in search among authentication platforms worldwide?
4 brands
In September 2026, Okta was the most searched among authentication platforms worldwide, with an estimated 680K branded searches and 83.5% estimated Share of Search within this set. Auth0 is in 2nd place, 74.4 percentage points behind at 9.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Okta | 83.9% → 83.5% | 85.6%Dec 2025 | 82.3%Apr 2026 | 1st |
| Auth0 | 11.2% → 9.1% | 11.2%Nov 2025 | 9.1%Sep 2026 | 2nd |
| WorkOS | 3.4% → 6.1% | 6.1%Sep 2026 | 3.4%Nov 2025 | 3rd |
| Clerk | 1.5% → 1.2% | 1.8%Mar 2026 | 1.2%Sep 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Auth0’s estimated Share of Search among authentication platforms worldwide decreased from 11.2% to 9.1%.
- Across the 12 months ending September 2026, WorkOS’s estimated Share of Search among authentication platforms worldwide increased from 3.4% to 6.1%.
- Across the 12 months ending September 2026, Okta’s estimated Share of Search among authentication platforms worldwide peaked at 85.6% in December 2025 and was lowest at 82.3% in April 2026.
- Across the 12 months ending September 2026, Auth0’s estimated Share of Search among authentication platforms worldwide peaked at 11.2% in November 2025 and was lowest at 9.1% in September 2026.
- Across the 12 months ending September 2026, WorkOS’s estimated Share of Search among authentication platforms worldwide peaked at 6.1% in September 2026 and was lowest at 3.4% in November 2025.
- Across the 12 months ending September 2026, Okta and Clerk held steady: their estimated Share of Search among authentication platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for authentication platforms worldwide in September 2026?
4 changes
In September 2026, WorkOS gained estimated Share of Search among authentication platforms worldwide, from 5.1% to 6.1%.
In September 2026, Okta lost estimated Share of Search among authentication platforms worldwide, from 84.2% to 83.5%.
Clerk’s estimated Share of Search among authentication platforms worldwide has lost ground for 3 months in a row, from 1.8% to 1.2% in September 2026.
Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 91K to 74.4K in September 2026.
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