Brandwave

How popular isWorkOS in search?

In September 2026, there were an estimated 49.8K branded searches for WorkOS worldwide which is up 80.7% over the last 12 months. WorkOS holds 6.1% estimated Share of Search among authentication platforms worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Okta83.5%
  2. Auth09.1%
  3. WorkOS6.1%
  4. Clerk1.2%
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Which authentication platforms compete with WorkOS?

WorkOS against authentication platforms worldwide, by month

Share of Search by month for Okta, Auth0, WorkOS. The figures are in the table below the chart.

View monthly share of search table
MonthOktaAuth0WorkOSClerk
Oct 202583.9%11.2%3.4%1.5%
Nov 202583.9%11.2%3.4%1.5%
Dec 202585.6%9.4%3.5%1.5%
Jan 202683%11.1%4.1%1.8%
Feb 202683%11.1%4.1%1.8%
Mar 202684.8%9.2%4.1%1.8%
Apr 202682.3%11%4.9%1.8%
May 202684%9.2%5%1.8%
Jun 202684%9.2%5%1.8%
Jul 202684.2%9.2%5.1%1.5%
Aug 202684.2%9.2%5.1%1.5%
Sep 202683.5%9.1%6.1%1.2%

  1. 1.Okta

    83.5%

    Held 1st. 680K estimated branded searches, +<0.01% vs prior month. Share -0.7 points.

  2. 2.Auth0

    9.1%

    Held 2nd. 74.4K estimated branded searches, -0.27% vs prior month. Share -0.1 points.

  3. 3.WorkOS

    6.1%

    Held 3rd. 49.8K estimated branded searches, +22% vs prior month. Share +1.1 points.

  4. 4.Clerk

    1.2%

    Held 4th. 9.9K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare search popularity between WorkOS and its closest rivals

Every comparison with WorkOS

How has branded search demand for WorkOS changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for WorkOS worldwide rose from 27.6K to 49.8K.
  • Across the 12 months ending September 2026, WorkOS’s estimated Share of Search among authentication platforms worldwide increased from 3.4% to 6.1%.
  • Across the 12 months ending September 2026, WorkOS’s estimated Share of Search among authentication platforms worldwide peaked at 6.1% in September 2026 and was lowest at 3.4% in November 2025.

How did search popularity change for authentication platforms worldwide in September 2026?

  1. In September 2026, WorkOS gained estimated Share of Search among authentication platforms worldwide, from 5.1% to 6.1%.

  2. In September 2026, Okta lost estimated Share of Search among authentication platforms worldwide, from 84.2% to 83.5%.

  3. Clerk’s estimated Share of Search among authentication platforms worldwide has lost ground for 3 months in a row, from 1.8% to 1.2% in September 2026.

  4. Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 91K to 74.4K in September 2026.

Where does WorkOS compete?

WorkOS is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Authentication platforms3rd of 46.1%Shown above
Customer authentication platforms2nd of 530.6%Show ranking

How is WorkOS measured?

Brandwave collects information about searches that people make online using WorkOS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • workos
  • workos app
  • workos authentication

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How the Brand Demand Index is measured

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