How popular isOkta in search?
In September 2026, there were an estimated 680K branded searches for Okta worldwide which held steady over the last 12 months. Okta holds 83.5% estimated Share of Search among authentication platforms worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which authentication platforms compete with Okta?
Share of Search by month for Okta, Auth0, WorkOS. The figures are in the table below the chart.
View monthly share of search table
| Month | Okta | Auth0 | WorkOS | Clerk |
|---|---|---|---|---|
| Oct 2025 | 83.9% | 11.2% | 3.4% | 1.5% |
| Nov 2025 | 83.9% | 11.2% | 3.4% | 1.5% |
| Dec 2025 | 85.6% | 9.4% | 3.5% | 1.5% |
| Jan 2026 | 83% | 11.1% | 4.1% | 1.8% |
| Feb 2026 | 83% | 11.1% | 4.1% | 1.8% |
| Mar 2026 | 84.8% | 9.2% | 4.1% | 1.8% |
| Apr 2026 | 82.3% | 11% | 4.9% | 1.8% |
| May 2026 | 84% | 9.2% | 5% | 1.8% |
| Jun 2026 | 84% | 9.2% | 5% | 1.8% |
| Jul 2026 | 84.2% | 9.2% | 5.1% | 1.5% |
| Aug 2026 | 84.2% | 9.2% | 5.1% | 1.5% |
| Sep 2026 | 83.5% | 9.1% | 6.1% | 1.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.5% | 680K | +<0.01% | -0.7 points | |
| 2, held 2nd | 9.1% | 74.4K | -0.27% | -0.1 points | |
| 3, held 3rd | 6.1% | 49.8K | +22% | +1.1 points | |
| 4, held 4th | 1.2% | 9.9K | -18.1% | -0.3 points |
1.
Okta83.5%
Held 1st. 680K estimated branded searches, +<0.01% vs prior month. Share -0.7 points.
2.
Auth09.1%
Held 2nd. 74.4K estimated branded searches, -0.27% vs prior month. Share -0.1 points.
3.
WorkOS6.1%
Held 3rd. 49.8K estimated branded searches, +22% vs prior month. Share +1.1 points.
4.
Clerk
1.2%
Held 4th. 9.9K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
Compare search popularity between Okta and its closest rivals
Every comparison with Okta
17 comparisons
How has branded search demand for Okta changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Okta worldwide held steady, from 681K to 680K.
- Across the 12 months ending September 2026, Okta’s estimated Share of Search among authentication platforms worldwide peaked at 85.6% in December 2025 and was lowest at 82.3% in April 2026.
How did search popularity change for authentication platforms worldwide in September 2026?
4 changes
In September 2026, WorkOS gained estimated Share of Search among authentication platforms worldwide, from 5.1% to 6.1%.
In September 2026, Okta lost estimated Share of Search among authentication platforms worldwide, from 84.2% to 83.5%.
Clerk’s estimated Share of Search among authentication platforms worldwide has lost ground for 3 months in a row, from 1.8% to 1.2% in September 2026.
Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 91K to 74.4K in September 2026.
Where does Okta compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Digital identity services | 2nd of 5 | 21.9% | Show ranking |
| Identity providers | 2nd of 5 | 22.5% | Show ranking |
| Identity provider platforms | 1st of 6 | 57.4% | Show ranking |
| Single sign-on platforms | 1st of 5 | 59.2% | Show ranking |
| Workforce identity platforms | 1st of 5 | 67% | Show ranking |
| Identity governance platforms | 1st of 5 | 76.6% | Show ranking |
| Authentication platforms | 1st of 4 | 83.5% | Shown above |
How is Okta measured?
Brandwave collects information about searches that people make online using Okta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- identity okta
- okta
- okta app
- okta identity
- okta software
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