Microsoft Entra vs Okta:Which is more popular by branded search?
In August 2026, Okta had more branded searches than Microsoft Entra among workforce identity platforms worldwide. Okta was estimated to have 683K branded searches compared to Microsoft Entra’s 273K, and held a 62.7% Share of Search versus Microsoft Entra’s 25%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Microsoft Entra or Okta?
Compare services and tools used to manage employee identity and access to business applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Okta, Microsoft Entra. The figures are in the table below the chart.
View monthly share of search table
| Month | Okta | Microsoft Entra | JumpCloud | Cisco Duo | Ping Identity |
|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 24% | 4.6% | 4.6% | 4.1% |
| Nov 2025 | 65.5% | 23.1% | 3.9% | 4% | 3.5% |
| Dec 2025 | 64.7% | 24.7% | 3.9% | 3.9% | 2.9% |
| Jan 2026 | 62.9% | 24.8% | 4.6% | 4.4% | 3.4% |
| Feb 2026 | 64.4% | 24.6% | 4.7% | 3.4% | 2.8% |
| Mar 2026 | 66.5% | 23.2% | 3.9% | 3.5% | 2.9% |
| Apr 2026 | 63.8% | 24.3% | 4.6% | 3.9% | 3.4% |
| May 2026 | 64.5% | 24.6% | 4.7% | 3.5% | 2.8% |
| Jun 2026 | 62.5% | 25.7% | 5.6% | 3.5% | 2.8% |
| Jul 2026 | 62.2% | 26.1% | 5.6% | 3.4% | 2.8% |
| Aug 2026 | 62.7% | 25% | 5.6% | 3.8% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Microsoft Entra and Okta comparison changed over the last 12 months?
3 findings
- Okta was ahead of Microsoft Entra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among workforce identity platforms worldwide moved from 24% to 25%, and its estimated monthly branded searches moved from 261K to 273K.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among workforce identity platforms worldwide moved from 62.8% to 62.7%, and its estimated monthly branded searches moved from 684K to 683K.
How did search popularity change for workforce identity platforms worldwide in August 2026?
1 change
In August 2026, Microsoft Entra lost estimated Share of Search among workforce identity platforms worldwide, from 26.1% to 25%.
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft Entra’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Entra
6 branded search terms
- azure active directory
- entra id
- microsoft entra
- microsoft entra app
- microsoft entra id
- microsoftentra
Okta
7 branded search terms
- identity okta
- okta
- okta app
- okta com
- okta identity
- okta online
- okta software
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