Brandwave

How popular isOkta in search?

In August 2026, there were an estimated 683K branded searches for Okta worldwide which held steady over the last 11 months. Okta holds 62.7% estimated Share of Search among workforce identity platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Okta62.7%
  2. Microsoft Entra25%
  3. JumpCloud5.6%
  4. Cisco Duo3.8%
  5. Ping Identity2.8%
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Which workforce identity platforms compete with Okta?

Okta against workforce identity platforms worldwide, by month

Share of Search by month for Okta, Microsoft Entra, JumpCloud, Cisco Duo, Ping Identity. The figures are in the table below the chart.

View monthly share of search table
MonthOktaMicrosoft EntraJumpCloudCisco DuoPing Identity
Oct 202562.8%24%4.6%4.6%4.1%
Nov 202565.5%23.1%3.9%4%3.5%
Dec 202564.7%24.7%3.9%3.9%2.9%
Jan 202662.9%24.8%4.6%4.4%3.4%
Feb 202664.4%24.6%4.7%3.4%2.8%
Mar 202666.5%23.2%3.9%3.5%2.9%
Apr 202663.8%24.3%4.6%3.9%3.4%
May 202664.5%24.6%4.7%3.5%2.8%
Jun 202662.5%25.7%5.6%3.5%2.8%
Jul 202662.2%26.1%5.6%3.4%2.8%
Aug 202662.7%25%5.6%3.8%2.8%
Sep 2026—————

  1. 1.Okta

    62.7%

    held 1st · 683K estimated branded searches · -<0.01% vs prior month · +0.5 points

  2. 2.Microsoft Entra

    25%

    held 2nd · 273K estimated branded searches · -4.7% vs prior month · -1 points

  3. 3.JumpCloud

    5.6%

    held 3rd · 60.9K estimated branded searches · -0.42% vs prior month · 0 points

  4. 4.Cisco Duo

    3.8%

    held 4th · 41.7K estimated branded searches · +12.1% vs prior month · +0.4 points

  5. 5.Ping Identity

    2.8%

    held 5th · 30.9K estimated branded searches · +2.4% vs prior month · +0.1 points

Compare search popularity between Okta and its closest rivals

How has branded search demand for Okta changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Okta worldwide held steady, from 684K to 683K.
  • Across the 11 months ending August 2026, Okta’s estimated Share of Search among workforce identity platforms worldwide peaked at 66.5% in March 2026 and was lowest at 62.2% in July 2026.

How did search popularity change for workforce identity platforms worldwide in August 2026?

  1. In August 2026, Microsoft Entra lost estimated Share of Search among workforce identity platforms worldwide, from 26.1% to 25%.

  2. Estimated monthly branded searches for JumpCloud worldwide rose 22.3% over 11 measured months, from 49.8K to 60.9K in August 2026.

  3. Estimated monthly branded searches for Ping Identity worldwide fell 30.2% over 11 measured months, from 44.3K to 30.9K in August 2026.

  4. Estimated monthly branded searches for Cisco Duo worldwide fell 16.8% over 11 measured months, from 50.1K to 41.7K in August 2026.

How is Okta measured?

Brandwave collects information about searches that people make online using Okta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • identity okta
  • okta
  • okta app
  • okta com
  • okta identity
  • okta online
  • okta software

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How the Brand Demand Index is measured

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