Okta vs Omada:Which is more popular by branded search?
In August 2026, Okta had more branded searches than Omada among identity governance platforms worldwide. Okta was estimated to have 683K branded searches compared to Omada’s 720, and held an 87.4% Share of Search versus Omada’s 0.09%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Okta or Omada?
Compare the platforms that control who has access. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Okta, Omada. The figures are in the table below the chart.
View monthly share of search table
| Month | Okta | SailPoint | Saviynt | One Identity | Omada |
|---|---|---|---|---|---|
| Oct 2025 | 87.5% | 7.7% | 3.5% | 1.3% | 0.08% |
| Nov 2025 | 89.5% | 6.5% | 2.9% | 1.1% | 0.06% |
| Dec 2025 | 88.9% | 6.5% | 3.5% | 1.1% | 0.05% |
| Jan 2026 | 87.5% | 7.7% | 3.5% | 1.3% | 0.08% |
| Feb 2026 | 87.5% | 7.7% | 3.5% | 1.3% | 0.08% |
| Mar 2026 | 89.6% | 6.4% | 2.9% | 1.1% | 0.08% |
| Apr 2026 | 87.5% | 7.7% | 3.5% | 1.3% | 0.09% |
| May 2026 | 87.5% | 7.7% | 3.5% | 1.3% | 0.08% |
| Jun 2026 | 87.5% | 7.7% | 3.5% | 1.3% | 0.08% |
| Jul 2026 | 87.4% | 7.7% | 3.5% | 1.3% | 0.08% |
| Aug 2026 | 87.4% | 7.7% | 3.5% | 1.3% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the Okta and Omada comparison changed over the last 12 months?
3 findings
- Okta was ahead of Omada in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity governance platforms worldwide moved from 87.5% to 87.4%, and its estimated monthly branded searches moved from 684K to 683K.
- Across the 11 months ending August 2026, Omada’s estimated Share of Search among identity governance platforms worldwide moved from 0.08% to 0.09%, and its estimated monthly branded searches moved from 590 to 720.
How did search popularity change for identity governance platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Omada worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Okta’s and Omada’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.