Brandwave

How popular isOkta in search?

In August 2026, there were an estimated 683K branded searches for Okta worldwide which held steady over the last 11 months. Okta holds 87.4% estimated Share of Search among identity governance platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Okta87.4%
  2. SailPoint7.7%
  3. Saviynt3.5%
  4. One Identity1.3%
  5. Omada0.09%
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Which identity governance platforms compete with Okta?

Okta against identity governance platforms worldwide, by month

Share of Search by month for Okta, SailPoint, Saviynt. The figures are in the table below the chart.

View monthly share of search table
MonthOktaSailPointSaviyntOne IdentityOmada
Oct 202587.5%7.7%3.5%1.3%0.08%
Nov 202589.5%6.5%2.9%1.1%0.06%
Dec 202588.9%6.5%3.5%1.1%0.05%
Jan 202687.5%7.7%3.5%1.3%0.08%
Feb 202687.5%7.7%3.5%1.3%0.08%
Mar 202689.6%6.4%2.9%1.1%0.08%
Apr 202687.5%7.7%3.5%1.3%0.09%
May 202687.5%7.7%3.5%1.3%0.08%
Jun 202687.5%7.7%3.5%1.3%0.08%
Jul 202687.4%7.7%3.5%1.3%0.08%
Aug 202687.4%7.7%3.5%1.3%0.09%
Sep 2026—————

  1. 1.Okta

    87.4%

    Held 1st. 683K estimated branded searches, -<0.01% vs prior month. Share 0 points.

  2. 2.SailPoint

    7.7%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Saviynt

    3.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.One Identity

    1.3%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Omada

    0.09%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Okta and its closest rivals

How has branded search demand for Okta changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Okta worldwide held steady, from 684K to 683K.
  • Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity governance platforms worldwide peaked at 89.6% in March 2026 and was lowest at 87.4% in August 2026.

How did search popularity change for identity governance platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Omada worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

Where does Okta compete?

Okta is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital identity services2nd of 521.9%Show ranking
Identity providers2nd of 525.8%Show ranking
Identity provider platforms1st of 654.3%Show ranking
Single sign-on platforms1st of 555.7%Show ranking
Workforce identity platforms1st of 562.7%Show ranking
Identity governance platforms1st of 587.4%Shown above

How is Okta measured?

Brandwave collects information about searches that people make online using Okta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • identity okta
  • okta
  • okta app
  • okta com
  • okta identity
  • okta online
  • okta software

Do you work for Okta? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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