Brandwave

Okta vs Palo Alto Networks:Which is more popular?

In September 2026, Okta had more branded searches than Palo Alto Networks among cybersecurity vendors worldwide. Okta had about 673,000 branded searches, while Palo Alto Networks had 135,000. Okta made up 11.7% of all cybersecurity vendor searches we track, and Palo Alto Networks accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about cybersecurity vendors, Palo Alto Networks appeared in three of the five answers and Okta in two. Palo Alto Networks was mentioned before Okta in every answer that named either.

Among cybersecurity vendors worldwide in September 2026

Who do people search for more?

Okta, about 5 searches for every 1 for Palo Alto Networks

Okta 673K searchesPalo Alto Networks 135K searches

Who does AI mention more?

Palo Alto Networks, mentioned in 3 of 5 answers, Okta in 2

Palo Alto Networks in 3 of 5Okta in 2 of 5

Who does AI recommend more?

Palo Alto Networks, named ahead of Okta in 3 of 3 answers

Palo Alto Networks first in 3Okta never first

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Top cybersecurity vendors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Palo Alto Networks was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Okta was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Palo Alto Networks was listed before Okta in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CrowdStrike1st
  2. Palo Alto Networks2nd
  3. Sophos3rd
  4. Fortinet4th
  5. SentinelOne5th
  6. Zscaler6th
  7. Cloudflare7th
  8. Check Point8th
  9. CyberArk9th
  10. +1 more
  11. Okta11th
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrowdStrike4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sophos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palo Alto Networks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cloudflare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fortinet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zscaler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CyberArk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tenable2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about cybersecurity vendors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Okta or Palo Alto Networks more popular in search?

This chart shows how often people search Google for Okta and Palo Alto Networks by name. Each line represents a brand's share of searches for all 12 cybersecurity vendors we track, month by month, from English-language searches worldwide.

Okta and Palo Alto Networks among cybersecurity vendors worldwide, by month

Share of searches by month for Okta, Palo Alto Networks. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudflareOktaFortinetZscalerSophosPalo Alto NetworksCyberArkTenableDarktraceCheck PointCrowdStrikeSentinelOne
Oct 202554.8%16.5%9%6%6%2.2%2.2%1.8%1.2%0.33%0.04%<0.01%
Nov 202583.9%6.2%3.4%1.8%1.9%0.83%0.83%0.68%0.37%0.11%0.01%<0.01%
Dec 202571.9%11.8%5.3%2.9%3.3%1.6%1.3%1.1%0.58%0.21%0.02%<0.01%
Jan 202660.8%14.9%8.2%4.5%4.5%2.4%2%1.3%0.9%0.36%0.04%<0.01%
Feb 202661.5%15.1%6.8%4.5%4.5%2.5%2.5%1.4%0.91%0.33%0.04%<0.01%
Mar 202664.5%15.8%5.8%3.9%3.9%2.1%1.7%1.2%0.78%0.31%0.03%<0.01%
Apr 202666.7%13.4%6%4%4%2.2%1.5%1.2%0.81%0.29%0.03%<0.01%
May 202665.4%13.1%7.2%4.8%3.8%2.1%1.4%1.2%0.65%0.26%0.03%<0.01%
Jun 202665%13.1%8.7%3.9%3.9%2.1%1.4%0.96%0.64%0.29%0.02%<0.01%
Jul 202666.9%13.4%6%4%4%2.2%1.5%0.99%0.66%0.26%0.02%<0.01%
Aug 202671%11.7%5.2%3.5%3.3%2.3%1.3%0.86%0.57%0.23%0.02%<0.01%
Sep 202670.9%11.7%5.2%3.5%3.5%2.3%1.3%0.86%0.57%0.25%0.02%<0.01%

How has the Okta and Palo Alto Networks comparison changed over the last 12 months?

3 findings

How did search popularity change for cybersecurity vendors worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Okta’s and Palo Alto Networks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Okta

1 branded search term

  • okta

Palo Alto Networks

1 branded search term

  • palo alto networks

How the Brand Demand Index is measured

Other head-to-heads among cybersecurity vendors

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