Cisco Duo vs Okta:Which is more popular by branded search?
In August 2026, Okta had more branded searches than Cisco Duo among workforce identity platforms worldwide. Okta was estimated to have 683K branded searches compared to Cisco Duo’s 41.7K, and held a 62.7% Share of Search versus Cisco Duo’s 3.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Cisco Duo or Okta?
Compare services and tools used to manage employee identity and access to business applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Okta, Cisco Duo. The figures are in the table below the chart.
View monthly share of search table
| Month | Okta | Microsoft Entra | JumpCloud | Cisco Duo | Ping Identity |
|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 24% | 4.6% | 4.6% | 4.1% |
| Nov 2025 | 65.5% | 23.1% | 3.9% | 4% | 3.5% |
| Dec 2025 | 64.7% | 24.7% | 3.9% | 3.9% | 2.9% |
| Jan 2026 | 62.9% | 24.8% | 4.6% | 4.4% | 3.4% |
| Feb 2026 | 64.4% | 24.6% | 4.7% | 3.4% | 2.8% |
| Mar 2026 | 66.5% | 23.2% | 3.9% | 3.5% | 2.9% |
| Apr 2026 | 63.8% | 24.3% | 4.6% | 3.9% | 3.4% |
| May 2026 | 64.5% | 24.6% | 4.7% | 3.5% | 2.8% |
| Jun 2026 | 62.5% | 25.7% | 5.6% | 3.5% | 2.8% |
| Jul 2026 | 62.2% | 26.1% | 5.6% | 3.4% | 2.8% |
| Aug 2026 | 62.7% | 25% | 5.6% | 3.8% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Cisco Duo and Okta comparison changed over the last 12 months?
3 findings
- Okta was ahead of Cisco Duo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cisco Duo’s estimated Share of Search among workforce identity platforms worldwide moved from 4.6% to 3.8%, and its estimated monthly branded searches moved from 50.1K to 41.7K.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among workforce identity platforms worldwide moved from 62.8% to 62.7%, and its estimated monthly branded searches moved from 684K to 683K.
How did search popularity change for workforce identity platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Cisco Duo worldwide fell 16.8% over 11 measured months, from 50.1K to 41.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cisco Duo’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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