Google Cloud Identity vs Okta:Which is more popular?
In September 2026, Okta had more branded searches than Google Cloud Identity among single sign-on platforms worldwide. Okta had about 673,000 branded searches, while Google Cloud Identity had 3,600. Okta made up 65.7% of all single sign-on platform searches we track, and Google Cloud Identity accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about single sign-on platforms, Okta appeared in all five answers and Google Cloud Identity in two. Okta was mentioned before Google Cloud Identity in every answer.
Who do people search for more?
Okta, about 187 searches for every 1 for Google Cloud Identity
Who does AI mention more?
Okta, mentioned in every answer we collected
Who does AI recommend more?
Okta, named ahead of Google Cloud Identity in every answer
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Top single sign-on platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Okta appeared in all five answers. Google Cloud Identity was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Okta was listed before Google Cloud Identity in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Microsoft Entra1st- Okta2nd
JumpCloud3rd
Ping Identity4th- Google Cloud Identity5th
Auth06th
OneLogin7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Okta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JumpCloud4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ping Identity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Cloud Identity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OneLogin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Auth01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about single sign-on platforms
5 answers
Asked ChatGPT
“Which single sign-on platform should I use?”
Asked ChatGPT
“What are the best single sign-on platforms?”
Asked ChatGPT
“What's the best single sign-on platform for a small IT team?”
Searched Google, AI Overview
“single sign-on platforms”
Searched Google, AI Overview
“sso software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Google Cloud Identity or Okta more popular in search?
This chart shows how often people search Google for Google Cloud Identity and Okta by name. Each line represents a brand's share of searches for all seven single sign-on platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Okta, Google Cloud Identity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Okta | OneLogin | Auth0 | Microsoft Entra | JumpCloud | Google Cloud Identity | Ping Identity |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 15.8% | 8.6% | 5.8% | 4.7% | 0.42% | 0.34% |
| Nov 2025 | 67.6% | 13.6% | 9.1% | 5% | 4.1% | 0.36% | 0.29% |
| Dec 2025 | 69.4% | 13.9% | 7.6% | 4.2% | 4.2% | 0.37% | 0.3% |
| Jan 2026 | 66.9% | 13.4% | 9% | 4.9% | 4.9% | 0.44% | 0.36% |
| Feb 2026 | 68.7% | 11.2% | 9.2% | 5.1% | 5.1% | 0.37% | 0.3% |
| Mar 2026 | 71.2% | 11.7% | 7.8% | 4.3% | 4.3% | 0.38% | 0.31% |
| Apr 2026 | 67% | 13.4% | 9% | 4.9% | 4.9% | 0.44% | 0.29% |
| May 2026 | 69.9% | 11.4% | 7.7% | 5.1% | 5.1% | 0.46% | 0.3% |
| Jun 2026 | 69.1% | 11.3% | 7.6% | 5.1% | 6.2% | 0.45% | 0.3% |
| Jul 2026 | 68.3% | 11.2% | 7.5% | 6.1% | 6.1% | 0.45% | 0.29% |
| Aug 2026 | 66.6% | 13.4% | 7.3% | 6% | 6% | 0.44% | 0.36% |
| Sep 2026 | 65.7% | 13.2% | 7.2% | 7.2% | 5.9% | 0.35% | 0.35% |
How has the Google Cloud Identity and Okta comparison changed over the last 12 months?
3 findings
- Okta was ahead of Google Cloud Identity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Cloud Identity’s share of searches among single sign-on platforms worldwide moved from 0.42% to 0.35%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Okta’s share of searches among single sign-on platforms worldwide moved from 64.3% to 65.7%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for single sign-on platforms worldwide in September 2026?
2 changes
In September 2026, Okta lost share of searches among single sign-on platforms worldwide, from 66.6% to 65.7%.
Estimated monthly branded searches for Google Cloud Identity worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Google Cloud Identity’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Cloud Identity
1 branded search term
- google cloud identity
Okta
1 branded search term
- okta
Other head-to-heads among single sign-on platforms
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