Brandwave

How popular isGoogle Cloud Identity?

In September 2026, people searched for Google Cloud Identity by name about 3,600 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.35% of all global single sign-on platform searches, placing Google Cloud Identity sixth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about single sign-on platforms, Google Cloud Identity appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Google Cloud Identity is the sixth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. OktaShare of searches 65.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. OneLoginShare of searches 13.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. Auth0Share of searches 7.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Microsoft EntraShare of searches 7.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Google Cloud IdentityShare of searches 0.35%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top single sign-on platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Cloud Identity was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Cloud Identity is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Entra1st
  2. Okta2nd
  3. JumpCloud3rd
  4. Ping Identity4th
  5. Google Cloud Identity5th
  6. Auth06th
  7. OneLogin7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Okta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JumpCloud4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ping Identity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud Identity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OneLogin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Auth01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about single sign-on platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which single sign-on platforms compete with Google Cloud Identity?

Google Cloud Identity against single sign-on platforms worldwide, by month

Share of searches by month for Okta, OneLogin, Auth0, Microsoft Entra, JumpCloud, Google Cloud Identity. The figures are in the table below the chart.

View monthly share of searches table
MonthOktaOneLoginAuth0Microsoft EntraJumpCloudGoogle Cloud IdentityPing Identity
Oct 202564.3%15.8%8.6%5.8%4.7%0.42%0.34%
Nov 202567.6%13.6%9.1%5%4.1%0.36%0.29%
Dec 202569.4%13.9%7.6%4.2%4.2%0.37%0.3%
Jan 202666.9%13.4%9%4.9%4.9%0.44%0.36%
Feb 202668.7%11.2%9.2%5.1%5.1%0.37%0.3%
Mar 202671.2%11.7%7.8%4.3%4.3%0.38%0.31%
Apr 202667%13.4%9%4.9%4.9%0.44%0.29%
May 202669.9%11.4%7.7%5.1%5.1%0.46%0.3%
Jun 202669.1%11.3%7.6%5.1%6.2%0.45%0.3%
Jul 202668.3%11.2%7.5%6.1%6.1%0.45%0.29%
Aug 202666.6%13.4%7.3%6%6%0.44%0.36%
Sep 202665.7%13.2%7.2%7.2%5.9%0.35%0.35%

  1. 1.Okta

    65.7%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.OneLogin

    13.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Auth0

    7.2%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Microsoft Entra

    7.2%

    Moved from 5th to 4th. 74K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  5. 5.JumpCloud

    5.9%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Google Cloud Identity

    0.35%

    Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Ping Identity

    0.35%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Google Cloud Identity and its closest rivals

Every comparison with Google Cloud Identity

6 comparisons

How has branded search demand for Google Cloud Identity changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Cloud Identity worldwide fell from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Google Cloud Identity’s share of searches among single sign-on platforms worldwide held steady, from 0.42% to 0.35%.

How did search popularity change for single sign-on platforms worldwide in September 2026?

6 changes

  1. In September 2026, Microsoft Entra overtook JumpCloud to rank 4th among single sign-on platforms worldwide, with 7.2% of the searches.

  2. In September 2026, Okta lost share of searches among single sign-on platforms worldwide, from 66.6% to 65.7%.

  3. Estimated monthly branded searches for JumpCloud worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

  4. Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Google Cloud Identity worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

  6. Estimated monthly branded searches for OneLogin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Google Cloud Identity’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Cloud Identity’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google cloud identity

How the Brand Demand Index is measured

Who owns Google Cloud Identity?

Google Cloud Identity is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Cloud Identity? To request corrections or removal please contact us via our support page and we will be happy to assist.

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