Brandwave

How popular isGoogle Search Console?

In September 2026, people searched for Google Search Console by name about 4.1 million times worldwide, a 49.3% increase from the previous year. These searches made up 68.1% of all global SEO tool searches, placing Google Search Console first out of 11 tools. When we asked both ChatGPT and Google AI Overviews about SEO tools, Google Search Console appeared in four of the five answers and was the third most recommended of the 11.

Search and AI answers in September 2026

Google Search Console is the most searched of 11 competitors and the third most recommended in AI answers.

  1. Google Search ConsoleShare of searches 68.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. SemrushShare of searches 14%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Google Keyword PlannerShare of searches 5.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. AhrefsShare of searches 5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. UbersuggestShare of searches 2.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th

+6 more

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Top SEO tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Search Console was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Search Console is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Semrush1st
  2. Ahrefs2nd
  3. Google Search Console3rd
  4. Screaming Frog4th
  5. SE Ranking5th
  6. Google Keyword Planner6th
  7. AnswerThePublic7th
  8. Mangools8th
  9. Moz Pro9th
  10. Ubersuggest10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Search Console4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screaming Frog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SE Ranking3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Keyword Planner2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AnswerThePublic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moz Pro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubersuggest1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangools1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about SEO tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which SEO tools compete with Google Search Console?

Google Search Console against SEO tools worldwide, by month

Share of searches by month for Google Search Console, Semrush, Google Keyword Planner, Ahrefs, Ubersuggest. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Search ConsoleSemrushGoogle Keyword PlannerAhrefsUbersuggestAnswerThePublicScreaming FrogSE RankingMangoolsSerpstatMoz Pro
Oct 202554.2%16.6%8.6%9%4.9%3.3%1.5%1.5%0.3%0.2%0.06%
Nov 202555.4%17.1%7.7%7.5%5%4.1%1.5%1.2%0.3%0.2%0.05%
Dec 202560.8%15.3%6.9%5.6%4.5%3.7%1.6%1.1%0.33%0.15%0.05%
Jan 202662.3%12.8%6.6%6.9%4.6%3.7%1.4%1.1%0.34%0.15%0.05%
Feb 202658%14.6%7.5%7.9%4.3%4.3%1.6%1.3%0.32%0.17%0.07%
Mar 202654.2%24.2%5.8%6.2%4%2.7%1.5%0.98%0.25%0.16%0.06%
Apr 202660%16.1%6.4%6.7%4.4%3.6%1.3%1.1%0.27%0.15%0.05%
May 202662.3%13.4%6.6%6.9%3.7%3.1%1.4%2%0.28%0.15%0.06%
Jun 202668.3%12.5%5.6%5.1%3.4%2.8%1.2%0.83%0.2%0.11%0.04%
Jul 202668.5%12.1%6.9%5.1%2.8%2.3%1.2%0.83%0.2%0.09%0.04%
Aug 202669.4%12.4%5.7%5.1%2.8%2.3%1.3%0.69%0.21%0.09%0.03%
Sep 202668.1%14%5.9%5%2.8%1.8%1.2%0.82%0.2%0.09%0.03%

  1. 1.Google Search Console

    68.1%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Semrush

    14%

    Held 2nd. 838K estimated branded searches, +14.2% vs prior month. Share +1.5 points.

  3. 3.Google Keyword Planner

    5.9%

    Held 3rd. 356K estimated branded searches, +5.8% vs prior month. Share +0.2 points.

  4. 4.Ahrefs

    5%

    Held 4th. 302K estimated branded searches, -0.3% vs prior month. Share -0.1 points.

  5. 5.Ubersuggest

    2.8%

    Held 5th. 165K estimated branded searches, -0.02% vs prior month. Share -0.1 points.

  6. 6.AnswerThePublic

    1.8%

    Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  7. 7.Screaming Frog

    1.2%

    Held 7th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.SE Ranking

    0.82%

    Held 8th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  9. 9.Mangools

    0.2%

    Held 9th. 12.2K estimated branded searches, -0.16% vs prior month. Share 0 points.

  10. 10.Serpstat

    0.09%

    Held 10th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Moz Pro

    0.03%

    Held 11th. 1.6K estimated branded searches, -16.1% vs prior month. Share 0 points.

Compare popularity between Google Search Console and its closest rivals

Every comparison with Google Search Console

13 comparisons

How has branded search demand for Google Search Console changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Search Console worldwide rose from 2.7M to 4.1M.
  • Across the 12 months ending September 2026, Google Search Console’s share of searches among SEO tools worldwide increased from 54.2% to 68.1%.
  • Across the 12 months ending September 2026, Google Search Console’s share of searches among SEO tools worldwide peaked at 69.4% in August 2026 and was lowest at 54.2% in October 2025.

How did search popularity change for SEO tools worldwide in September 2026?

6 changes

  1. In September 2026, Semrush gained share of searches among SEO tools worldwide, from 12.4% to 14%.

  2. In September 2026, Google Search Console lost share of searches among SEO tools worldwide, from 69.4% to 68.1%.

  3. Estimated monthly branded searches for Moz Pro worldwide fell 45.8% over 12 measured months, from 3K to 1.6K in September 2026.

  4. Estimated monthly branded searches for Serpstat worldwide fell 45.4% over 12 measured months, from 9.9K to 5.4K in September 2026.

  5. Estimated monthly branded searches for Ahrefs worldwide fell 33.7% over 12 measured months, from 455K to 302K in September 2026.

  6. Estimated monthly branded searches for AnswerThePublic worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

How are Google Search Console’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Search Console’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google search console

How the Brand Demand Index is measured

Who owns Google Search Console?

Google Search Console is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Pub/Sub, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, OSV-Scanner, reCAPTCHA, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Search Console? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Search Console compete?

Google Search Console is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SEO tools1st of 1168.1%Shown above
Backlink analysis tools1st of 875.1%Show ranking
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