How popular isGoogle Analytics in search?

In August 2026, there were an estimated 2.2M branded searches for Google Analytics worldwide which is up 22.4% over the last 11 months. Google Analytics holds 95.1% estimated Share of Search among website analytics platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Where does Google Analytics compete?

Google Analytics is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Website analytics platforms	1st of 5	95.1%	Shown below
Web analytics platforms	1st of 6	96.6%	Show ranking

Which website analytics platforms compete with Google Analytics?

Google Analytics against website analytics platforms worldwide, by month

Month	Google Analytics	Fathom	Matomo	Plausible	Umami
Oct 2025	93.5%	3.8%	2.1%	0.41%	0.28%
Nov 2025	93.5%	3.8%	2.1%	0.41%	0.28%
Dec 2025	95%	2.6%	1.7%	0.34%	0.34%
Jan 2026	93.3%	3.9%	2.1%	0.41%	0.34%
Feb 2026	94%	3.8%	1.4%	0.42%	0.34%
Mar 2026	94.5%	3.6%	1.1%	0.42%	0.34%
Apr 2026	94.4%	3.7%	1.1%	0.42%	0.34%
May 2026	95.6%	3%	0.77%	0.42%	0.28%
Jun 2026	93.8%	3.7%	1.7%	0.51%	0.34%
Jul 2026	94.5%	3.5%	1.1%	0.42%	0.42%
Aug 2026	95.1%	3.1%	1.2%	0.34%	0.34%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Analytics Google	95.1%	2.2M	0%	+0.6 points
2, held 2nd	Fathom	3.1%	72.3K	-12.8%	-0.4 points
3, held 3rd	Matomo	1.2%	27.1K	0%	0 points
4, held 4th	Plausible	0.34%	8.1K	-18.2%	-0.1 points
5, held 5th	Umami	0.34%	8.1K	-18.2%	-0.1 points

1.Google Analytics
95.1%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.6 points.
2.Fathom
3.1%
Held 2nd. 72.3K estimated branded searches, -12.8% vs prior month. Share -0.4 points.
3.Matomo
1.2%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.Plausible
0.34%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.Umami
0.34%
Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Google Analytics and its closest rivals

How has branded search demand for Google Analytics changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Analytics worldwide rose from 1.8M to 2.2M.
Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among website analytics platforms worldwide increased from 93.5% to 95.1%.
Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among website analytics platforms worldwide peaked at 95.6% in May 2026 and was lowest at 93.3% in January 2026.

How did search popularity change for website analytics platforms worldwide in August 2026?

3 changes

In August 2026, Google Analytics gained estimated Share of Search among website analytics platforms worldwide, from 94.5% to 95.1%.
Estimated monthly branded searches for Umami worldwide rose 50% over 11 measured months, from 5.4K to 8.1K in August 2026.
Estimated monthly branded searches for Matomo worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

How is Google Analytics measured?

Brandwave collects information about searches that people make online using Google Analytics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term