Brandwave

Google Analytics vs Triple Whale:Which is searched more?

In September 2026, Google Analytics had more branded searches than Triple Whale among marketing analytics platforms worldwide. Google Analytics had about 466,000 branded searches, while Triple Whale had 35,200. Google Analytics made up 17.8% of all marketing analytics platform searches we track, and Triple Whale accounted for 1.3%. These are worldwide searches for English-language branded terms.

Share of searches among marketing analytics platforms worldwide in September 2026Is Google Analytics or Triple Whale more popular in search?
Google Analytics17.8%466K searches
vs
Triple Whale1.3%35.2K searches

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Is Google Analytics or Triple Whale more popular in search?

Compare the platforms that analyse marketing performance across channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Google Analytics and Triple Whale among marketing analytics platforms worldwide, by month

Share of searches by month for Google Analytics, Triple Whale. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotLooker StudioGoogle AnalyticsMixpanelSupermetricsTriple WhaleAgencyAnalyticsAdverityFunnelDataslayerTapClicksClarisights
Oct 202557.1%26.6%10.3%2.8%1%1.2%0.55%0.2%0.13%0.09%0.07%0.03%
Nov 202553.3%25.3%11.8%5.8%1.2%1.4%0.63%0.23%0.12%0.1%0.07%0.04%
Dec 202551.1%29.2%11.3%4.6%1.1%1.5%0.61%0.22%0.12%0.12%0.08%0.04%
Jan 202659.5%23.3%10.7%2.9%1.1%1.4%0.58%0.17%0.11%0.11%0.07%0.03%
Feb 202655.5%26.7%12.2%1.8%1.2%1.3%0.66%0.2%0.13%0.13%0.08%0.04%
Mar 202657.6%22.5%14.3%1.9%1.2%1.4%0.56%0.17%0.11%0.11%0.06%0.03%
Apr 202657.9%22.4%14.5%1.9%1.1%1.3%0.56%0.17%0.09%0.09%0.06%0.03%
May 202654.1%25.4%14.6%1.8%1.5%1.5%0.53%0.19%0.1%0.1%0.13%0.03%
Jun 202657.6%22.1%14.4%2.3%1.4%1.3%0.46%0.17%0.09%0.09%0.06%0.03%
Jul 202652.2%24.3%17.3%2.1%1.9%1.3%0.51%0.15%0.08%0.1%0.05%0.03%
Aug 202654.9%21.2%18.2%1.8%1.6%1.3%0.44%0.16%0.08%0.08%0.06%0.03%
Sep 202658%18.2%17.8%2.3%1.4%1.3%0.46%0.17%0.07%0.07%0.05%0.03%

How has the Google Analytics and Triple Whale comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing analytics platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Google Analytics worldwide rose 69.5% over 12 measured months, from 275K to 466K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Google Analytics’ and Triple Whale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Analytics

2 branded search terms

  • ga4
  • google analytics 4

Triple Whale

2 branded search terms

  • triple whale
  • triplewhale

How the Brand Demand Index is measured

Other head-to-heads among marketing analytics platforms

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