Brandwave

Marketing analytics platforms:Which brands are most popular in search?

In August 2026, Domo was the most searched among marketing analytics platforms worldwide, with an estimated 450K branded searches and 98.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Domo98.3%
  2. Adverity0.81%
  3. Dataslayer0.42%
  4. TapClicks0.28%
  5. Clarisights0.16%

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Share of SearchLeaderboard

Compare the platforms that analyse marketing performance across channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among marketing analytics platforms worldwide, by month

Share of Search by month for Domo. The figures are in the table below the chart.

View monthly share of search table
MonthDomoAdverityDataslayerTapClicksClarisights
Oct 202597.7%1.2%0.52%0.41%0.19%
Nov 202597.3%1.5%0.63%0.42%0.23%
Dec 202597.9%0.99%0.52%0.35%0.19%
Jan 202697.8%0.99%0.63%0.41%0.19%
Feb 202697.3%1.2%0.77%0.5%0.23%
Mar 202697.9%1%0.63%0.35%0.16%
Apr 202698%1%0.52%0.35%0.16%
May 202697.7%1%0.52%0.63%0.16%
Jun 202697.9%1%0.52%0.35%0.19%
Jul 202697.8%0.98%0.64%0.35%0.19%
Aug 202698.3%0.81%0.42%0.28%0.16%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Domo

    98.3%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  2. 2.Adverity

    0.81%

    Held 2nd. 3.7K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Dataslayer

    0.42%

    Held 3rd. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

  4. 4.TapClicks

    0.28%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Clarisights

    0.16%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among marketing analytics platforms worldwide?

In August 2026, Domo was the most searched among marketing analytics platforms worldwide, with an estimated 450K branded searches and 98.3% estimated Share of Search within this set. Adverity is in 2nd place, 97.5 percentage points behind at 0.81% Share of Search.

Global marketing analytics platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Domo97.7% → 98.3%98.3%Aug 202697.3%Nov 20251st
Adverity1.2% → 0.81%1.5%Nov 20250.81%Aug 20262nd
Dataslayer0.52% → 0.42%0.77%Feb 20260.42%Aug 20263rd
TapClicks0.41% → 0.28%0.63%May 20260.28%Aug 20264th
Clarisights0.19% → 0.16%0.23%Feb 20260.16%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Domo’s estimated Share of Search among marketing analytics platforms worldwide increased from 97.7% to 98.3%.
  • Across the 11 months ending August 2026, Domo’s estimated Share of Search among marketing analytics platforms worldwide peaked at 98.3% in August 2026 and was lowest at 97.3% in November 2025.
  • Across the 11 months ending August 2026, Adverity, Dataslayer, TapClicks and Clarisights held steady: their estimated Share of Search among marketing analytics platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for marketing analytics platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Adverity worldwide fell 33.8% over 11 measured months, from 5.6K to 3.7K in August 2026.

  2. Estimated monthly branded searches for TapClicks worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  3. Estimated monthly branded searches for Dataslayer worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Clarisights worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

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