Brandwave

How popular isSupermetrics in search?

In September 2026, people searched for Supermetrics by name about 36,000 times worldwide, a 32.8% increase from the previous year. These searches made up 1.4% of all global marketing analytics platform searches, placing Supermetrics fifth out of 12 platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. HubSpot58%
  2. Looker Studio18.2%
  3. Google Analytics17.8%
  4. Mixpanel2.3%
  5. Supermetrics1.4%
  6. Triple Whale1.3%
  7. AgencyAnalytics0.46%
  8. Adverity0.17%
  9. Funnel0.07%
  10. Dataslayer0.07%
  11. +2 more
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Which marketing analytics platforms compete with Supermetrics?

Supermetrics against marketing analytics platforms worldwide, by month

Share of searches by month for HubSpot, Looker Studio, Google Analytics, Mixpanel, Supermetrics. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotLooker StudioGoogle AnalyticsMixpanelSupermetricsTriple WhaleAgencyAnalyticsAdverityFunnelDataslayerTapClicksClarisights
Oct 202557.1%26.6%10.3%2.8%1%1.2%0.55%0.2%0.13%0.09%0.07%0.03%
Nov 202553.3%25.3%11.8%5.8%1.2%1.4%0.63%0.23%0.12%0.1%0.07%0.04%
Dec 202551.1%29.2%11.3%4.6%1.1%1.5%0.61%0.22%0.12%0.12%0.08%0.04%
Jan 202659.5%23.3%10.7%2.9%1.1%1.4%0.58%0.17%0.11%0.11%0.07%0.03%
Feb 202655.5%26.7%12.2%1.8%1.2%1.3%0.66%0.2%0.13%0.13%0.08%0.04%
Mar 202657.6%22.5%14.3%1.9%1.2%1.4%0.56%0.17%0.11%0.11%0.06%0.03%
Apr 202657.9%22.4%14.5%1.9%1.1%1.3%0.56%0.17%0.09%0.09%0.06%0.03%
May 202654.1%25.4%14.6%1.8%1.5%1.5%0.53%0.19%0.1%0.1%0.13%0.03%
Jun 202657.6%22.1%14.4%2.3%1.4%1.3%0.46%0.17%0.09%0.09%0.06%0.03%
Jul 202652.2%24.3%17.3%2.1%1.9%1.3%0.51%0.15%0.08%0.1%0.05%0.03%
Aug 202654.9%21.2%18.2%1.8%1.6%1.3%0.44%0.16%0.08%0.08%0.06%0.03%
Sep 202658%18.2%17.8%2.3%1.4%1.3%0.46%0.17%0.07%0.07%0.05%0.03%

  1. 1.HubSpot

    58%

    Held 1st. 1.5M estimated branded searches, +22.6% vs prior month. Share +3.1 points.

  2. 2.Looker Studio

    18.2%

    Held 2nd. 477K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Google Analytics

    17.8%

    Held 3rd. 466K estimated branded searches, +13.4% vs prior month. Share -0.4 points.

  4. 4.Mixpanel

    2.3%

    Held 4th. 61.1K estimated branded searches, +48.7% vs prior month. Share +0.5 points.

  5. 5.Supermetrics

    1.4%

    Held 5th. 36K estimated branded searches, -1.9% vs prior month. Share -0.3 points.

  6. 6.Triple Whale

    1.3%

    Held 6th. 35.2K estimated branded searches, +16.2% vs prior month. Share 0 points.

  7. 7.AgencyAnalytics

    0.46%

    Held 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  8. 8.Adverity

    0.17%

    Held 8th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  9. 9.Funnel

    0.07%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Dataslayer

    0.07%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.TapClicks

    0.05%

    Held 11th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Clarisights

    0.03%

    Held 12th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Supermetrics and its closest rivals

Every comparison with Supermetrics

20 comparisons

How has branded search demand for Supermetrics changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Supermetrics worldwide rose from 27.1K to 36K.
  • Across the 12 months ending September 2026, Supermetrics rose from 6th to 5th among marketing analytics platforms worldwide.

How did search popularity change for marketing analytics platforms worldwide in September 2026?

6 changes

  1. In September 2026, HubSpot gained share of searches among marketing analytics platforms worldwide, from 54.9% to 58%.

  2. In September 2026, Mixpanel gained share of searches among marketing analytics platforms worldwide, from 1.8% to 2.3%.

  3. In September 2026, Looker Studio lost share of searches among marketing analytics platforms worldwide, from 21.2% to 18.2%.

  4. Estimated monthly branded searches for Google Analytics worldwide rose 69.5% over 12 measured months, from 275K to 466K in September 2026.

  5. Estimated monthly branded searches for Supermetrics worldwide rose 32.8% over 12 measured months, from 27.1K to 36K in September 2026.

  6. Estimated monthly branded searches for Funnel worldwide fell 47.1% over 12 measured months, from 3.6K to 1.9K in September 2026.

How are Supermetrics’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Supermetrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • supermetrics
  • supermetrics marketing analytics

Do you work for Supermetrics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Supermetrics compete?

Supermetrics is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Marketing analytics platforms5th of 121.4%Shown above
Marketing reporting platforms for agencies2nd of 76.8%Show ranking
Marketing data integration platforms3rd of 821.6%Show ranking
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