Supermetrics vs Windsor.ai:Which is more popular by branded search?
In August 2026, Windsor.ai had more branded searches than Supermetrics among marketing data integration platforms worldwide. Windsor.ai was estimated to have 41.8K branded searches compared to Supermetrics’ 38.3K, and held a 47.7% Share of Search versus Supermetrics’ 43.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Supermetrics or Windsor.ai?
Compare platforms that collect and standardize campaign data from multiple marketing channels for analysis. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Windsor.ai, Supermetrics. The figures are in the table below the chart.
View monthly share of search table
| Month | Windsor.ai | Supermetrics | Adverity | Improvado | Funnel |
|---|---|---|---|---|---|
| Oct 2025 | 14.7% | 61.6% | 11.8% | 4.3% | 7.6% |
| Nov 2025 | 15.2% | 62.3% | 12% | 4.3% | 6.3% |
| Dec 2025 | 15.1% | 62.2% | 11.9% | 4.4% | 6.3% |
| Jan 2026 | 15.5% | 62.8% | 10% | 5.4% | 6.3% |
| Feb 2026 | 17.9% | 60.4% | 9.5% | 6.2% | 6% |
| Mar 2026 | 33.6% | 51.1% | 6.8% | 4.3% | 4.2% |
| Apr 2026 | 41.7% | 43.5% | 6.8% | 4.4% | 3.5% |
| May 2026 | 41.9% | 46.4% | 5.6% | 3.1% | 3% |
| Jun 2026 | 46.7% | 42.8% | 5.1% | 2.8% | 2.7% |
| Jul 2026 | 43.5% | 48.6% | 3.8% | 2.1% | 2% |
| Aug 2026 | 47.7% | 43.7% | 4.2% | 2.2% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Supermetrics and Windsor.ai comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Windsor.ai took it in June 2026, Supermetrics took it in July 2026, Windsor.ai took it in August 2026.
- Across the 11 months ending August 2026, Supermetrics’ estimated Share of Search among marketing data integration platforms worldwide moved from 61.6% to 43.7%, and its estimated monthly branded searches moved from 29.1K to 38.3K.
- Across the 11 months ending August 2026, Windsor.ai’s estimated Share of Search among marketing data integration platforms worldwide moved from 14.7% to 47.7%, and its estimated monthly branded searches moved from 7K to 41.8K.
How did search popularity change for marketing data integration platforms worldwide in August 2026?
2 changes
In August 2026, Windsor.ai overtook Supermetrics to take the highest estimated Share of Search among marketing data integration platforms worldwide, at 47.7%.
In August 2026, Supermetrics lost estimated Share of Search among marketing data integration platforms worldwide, from 48.6% to 43.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Supermetrics’ and Windsor.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Supermetrics
5 branded search terms
- supermetrics
- supermetrics alternatives
- supermetrics marketing analytics
- supermetrics pricing
- supermetrics.com
Windsor.ai
5 branded search terms
- windsor ai
- windsor.ai
- windsor.ai alternative
- windsor.ai pricing
- windsor.ai reviews
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.