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Marketing data integration platforms:Which brands are most popular in search?

In August 2026, Windsor.ai was the most searched among marketing data integration platforms worldwide, with an estimated 41.8K branded searches and 47.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Windsor.ai47.7%
  2. Supermetrics43.7%
  3. Adverity4.2%
  4. Improvado2.2%
  5. Funnel2.2%

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Share of SearchLeaderboard

Compare platforms that collect and standardize campaign data from multiple marketing channels for analysis. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among marketing data integration platforms worldwide, by month

Share of Search by month for Windsor.ai, Supermetrics, Adverity, Improvado, Funnel. The figures are in the table below the chart.

View monthly share of search table
MonthWindsor.aiSupermetricsAdverityImprovadoFunnel
Oct 202514.7%61.6%11.8%4.3%7.6%
Nov 202515.2%62.3%12%4.3%6.3%
Dec 202515.1%62.2%11.9%4.4%6.3%
Jan 202615.5%62.8%10%5.4%6.3%
Feb 202617.9%60.4%9.5%6.2%6%
Mar 202633.6%51.1%6.8%4.3%4.2%
Apr 202641.7%43.5%6.8%4.4%3.5%
May 202641.9%46.4%5.6%3.1%3%
Jun 202646.7%42.8%5.1%2.8%2.7%
Jul 202643.5%48.6%3.8%2.1%2%
Aug 202647.7%43.7%4.2%2.2%2.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Windsor.ai

    47.7%

    moved from 2nd to 1st · 41.8K estimated branded searches · 0% vs prior month · +4.2 points

  2. 2.Supermetrics

    43.7%

    moved from 1st to 2nd · 38.3K estimated branded searches · -18.1% vs prior month · -4.9 points

  3. 3.Adverity

    4.2%

    held 3rd · 3.7K estimated branded searches · 0% vs prior month · +0.4 points

  4. 4.Improvado

    2.2%

    held 4th · 2K estimated branded searches · -0.51% vs prior month · +0.2 points

  5. 5.Funnel

    2.2%

    held 5th · 1.9K estimated branded searches · 0% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among marketing data integration platforms worldwide?

In August 2026, Windsor.ai was the most searched among marketing data integration platforms worldwide, with an estimated 41.8K branded searches and 47.7% estimated Share of Search within this set. Supermetrics is in 2nd place, 4 percentage points behind at 43.7% Share of Search.

Global marketing data integration platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Windsor.ai14.7% → 47.7%47.7%Aug 202614.7%Oct 20252nd → 1st
Supermetrics61.6% → 43.7%62.8%Jan 202642.8%Jun 20261st → 2nd
Adverity11.8% → 4.2%12%Nov 20253.8%Jul 20263rd
Improvado4.3% → 2.2%6.2%Feb 20262.1%Jul 20265th → 4th
Funnel7.6% → 2.2%7.6%Oct 20252%Jul 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Windsor.ai’s estimated Share of Search among marketing data integration platforms worldwide increased from 14.7% to 47.7%.
  • Across the 11 months ending August 2026, Supermetrics’ estimated Share of Search among marketing data integration platforms worldwide decreased from 61.6% to 43.7%.
  • Across the 11 months ending August 2026, Adverity’s estimated Share of Search among marketing data integration platforms worldwide decreased from 11.8% to 4.2%.
  • Across the 11 months ending August 2026, Improvado’s estimated Share of Search among marketing data integration platforms worldwide decreased from 4.3% to 2.2%.
  • Across the 11 months ending August 2026, Funnel’s estimated Share of Search among marketing data integration platforms worldwide decreased from 7.6% to 2.2%.
  • Across the 11 months ending August 2026, Supermetrics’ estimated Share of Search among marketing data integration platforms worldwide peaked at 62.8% in January 2026 and was lowest at 42.8% in June 2026.
  • Across the 11 months ending August 2026, Adverity’s estimated Share of Search among marketing data integration platforms worldwide peaked at 12% in November 2025 and was lowest at 3.8% in July 2026.
  • Across the 11 months ending August 2026, Improvado’s estimated Share of Search among marketing data integration platforms worldwide peaked at 6.2% in February 2026 and was lowest at 2.1% in July 2026.
  • Across the 11 months ending August 2026, Funnel’s estimated Share of Search among marketing data integration platforms worldwide peaked at 7.6% in October 2025 and was lowest at 2% in July 2026.
  • Across the 11 months ending August 2026, Windsor.ai rose from 2nd to 1st among marketing data integration platforms worldwide.
  • Across the 11 months ending August 2026, Supermetrics fell from 1st to 2nd among marketing data integration platforms worldwide.
  • Across the 11 months ending August 2026, Improvado rose from 5th to 4th among marketing data integration platforms worldwide.
  • Across the 11 months ending August 2026, Funnel fell from 4th to 5th among marketing data integration platforms worldwide.

How did search popularity change for marketing data integration platforms worldwide in August 2026?

  1. In August 2026, Windsor.ai overtook Supermetrics to take the highest estimated Share of Search among marketing data integration platforms worldwide, at 47.7%.

  2. In August 2026, Supermetrics lost estimated Share of Search among marketing data integration platforms worldwide, from 48.6% to 43.7%.

  3. Estimated monthly branded searches for Funnel worldwide fell 47.1% over 11 measured months, from 3.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Adverity worldwide fell 33.8% over 11 measured months, from 5.6K to 3.7K in August 2026.

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