Airbyte vs Fivetran:Which is more popular by branded search?
In August 2026, Fivetran had more branded searches than Airbyte among etl tools worldwide. Fivetran was estimated to have 40.5K branded searches compared to Airbyte’s 22.2K, and held a 10.4% Share of Search versus Airbyte’s 5.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Airbyte or Fivetran?
Compare the etl tools developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fivetran, Airbyte. The figures are in the table below the chart.
View monthly share of search table
| Month | Informatica | Fivetran | Airbyte | Talend | Matillion | Stitch |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.2% | 12.2% | 6.7% | 4.5% | 2% | 0.48% |
| Nov 2025 | 75.5% | 10.2% | 6.8% | 4.6% | 2.5% | 0.49% |
| Dec 2025 | 75.1% | 10.1% | 6.8% | 5.5% | 2% | 0.47% |
| Jan 2026 | 75.6% | 10.2% | 6.8% | 4.6% | 2.5% | 0.39% |
| Feb 2026 | 75.9% | 10.2% | 6.8% | 4.6% | 2% | 0.49% |
| Mar 2026 | 79% | 8.7% | 5.8% | 3.9% | 2.1% | 0.42% |
| Apr 2026 | 76.6% | 10.3% | 6.9% | 3.8% | 2.1% | 0.4% |
| May 2026 | 77.9% | 10.5% | 5.7% | 3.8% | 1.7% | 0.4% |
| Jun 2026 | 73.9% | 12.1% | 6.7% | 4.4% | 2.4% | 0.47% |
| Jul 2026 | 76.6% | 10.3% | 6.9% | 3.8% | 2.1% | 0.41% |
| Aug 2026 | 77.6% | 10.4% | 5.7% | 3.8% | 2.1% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Airbyte and Fivetran comparison changed over the last 12 months?
3 findings
- Fivetran was ahead of Airbyte in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airbyte’s estimated Share of Search among etl tools worldwide moved from 6.7% to 5.7%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among etl tools worldwide moved from 12.2% to 10.4%, and its estimated monthly branded searches moved from 74K to 40.5K.
How did search popularity change for etl tools worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Airbyte’s and Fivetran’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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