How popular isMatillion?
In September 2026, people searched for Matillion by name about 8,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 0.59% of all global data integration and ETL tool searches, placing Matillion 12th out of 14 tools. When we asked both ChatGPT and Google AI Overviews about data integration and ETL tools, Matillion appeared in four of the five answers and was the fourth most recommended of the 14.
Matillion is the 12th most searched of 14 competitors and the fourth most recommended in AI answers.
DomoShare of searches 32.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
InformaticaShare of searches 26.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Azure Data FactoryShare of searches 14.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
BoomiShare of searches 8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
MatillionShare of searches 0.59%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Follow Matillion and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top data integration and ETL tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Matillion was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Matillion is the fourth most recommended of the 14.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fivetran1st
Airbyte2nd- Informatica3rd
- Matillion4th
AWS Glue5th- Azure Data Factory6th
dbt7th
Talend8th
Apache Airflow9th- Domo10th
- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fivetran5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Informatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Airbyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Matillion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- dbt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Talend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Azure Data Factory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Apache Airflow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AWS Glue2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Domo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about data integration and ETL tools
5 answers
Asked ChatGPT
“Which data integration and ETL tool should I use?”
Asked ChatGPT
“What are the best data integration and ETL tools?”
Asked ChatGPT
“What's the best data integration and ETL tool for data pipelines?”
Searched Google, AI Overview
“data integration tool”
Searched Google, AI Overview
“etl software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which data integration and ETL tools compete with Matillion?
Share of searches by month for Domo, Informatica, Azure Data Factory, Boomi, Fivetran, MuleSoft, Workato, Apache Airflow, Matillion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Domo | Informatica | Azure Data Factory | Boomi | Fivetran | MuleSoft | Workato | Apache Airflow | Airbyte | AWS Glue | Talend | Matillion | dbt | Stitch |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 28.1% | 12.5% | 6.9% | 4.6% | 4.6% | 3.1% | 3.8% | 2.5% | 2.5% | 1.7% | 0.76% | 0.62% | 0.18% |
| Nov 2025 | 27.6% | 27.6% | 12.4% | 8.3% | 3.7% | 4.5% | 3.7% | 3.7% | 2.5% | 2.5% | 1.7% | 0.91% | 0.61% | 0.18% |
| Dec 2025 | 35.7% | 23.9% | 10.7% | 8.7% | 3.2% | 3.9% | 3.2% | 3.2% | 2.1% | 2.1% | 1.8% | 0.64% | 0.64% | 0.15% |
| Jan 2026 | 31.9% | 26.1% | 11.7% | 7.8% | 3.5% | 4.3% | 3.5% | 3.5% | 2.3% | 2.3% | 1.6% | 0.86% | 0.57% | 0.13% |
| Feb 2026 | 28% | 28% | 12.6% | 8.4% | 3.8% | 4.6% | 3.8% | 3.1% | 2.5% | 2.1% | 1.7% | 0.75% | 0.62% | 0.18% |
| Mar 2026 | 29.4% | 29.4% | 13.1% | 7.2% | 3.2% | 3.9% | 3.2% | 3.2% | 2.2% | 2.2% | 1.4% | 0.79% | 0.65% | 0.16% |
| Apr 2026 | 32.6% | 26.7% | 12% | 6.6% | 3.6% | 4.4% | 3.6% | 3.6% | 2.4% | 2% | 1.3% | 0.72% | 0.59% | 0.14% |
| May 2026 | 33.6% | 27.5% | 12.3% | 6.8% | 3.7% | 3.7% | 3% | 3% | 2% | 1.7% | 1.4% | 0.6% | 0.6% | 0.14% |
| Jun 2026 | 35% | 23.4% | 12.8% | 7% | 3.9% | 3.9% | 3.9% | 3.2% | 2.1% | 1.7% | 1.4% | 0.77% | 0.77% | 0.15% |
| Jul 2026 | 30.7% | 25.1% | 13.8% | 9.2% | 3.4% | 4.1% | 3.4% | 3.4% | 2.3% | 1.9% | 1.2% | 0.68% | 0.83% | 0.13% |
| Aug 2026 | 35.5% | 23.8% | 13% | 8.7% | 3.2% | 3.9% | 3.2% | 2.6% | 1.8% | 1.8% | 1.2% | 0.64% | 0.64% | 0.1% |
| Sep 2026 | 32.7% | 26.7% | 14.6% | 8% | 3.6% | 3.6% | 2.9% | 2.4% | 1.6% | 1.6% | 1.1% | 0.59% | 0.48% | 0.12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.7% | 450K | 0% | -2.9 points | |
| 2, held 2nd | 26.7% | 368K | +22.3% | +3 points | |
| 3, held 3rd | 14.6% | 201K | +21.8% | +1.6 points | |
| 4, held 4th | 8% | 110K | 0% | -0.7 points | |
| 5, moved from 6th to 5th | 3.6% | 49.5K | +22.2% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.6% | 49.5K | 0% | -0.3 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.9% | 40.5K | 0% | -0.3 points | |
| 8, held 8th | 2.4% | 33.1K | 0% | -0.2 points | |
| 9, held 9th | 1.6% | 22.2K | 0% | -0.1 points | |
| 10, held 10th | 1.6% | 22.2K | 0% | -0.1 points | |
| 11, held 11th | 1.1% | 14.8K | 0% | -0.1 points | |
| 12, moved from 13th to 12th | 0.59% | 8.1K | 0% | -0.1 pointsmoved from 13th to 12th | |
| 13, moved from 12th to 13th | 0.48% | 6.6K | -18.5% | -0.2 pointsmoved from 12th to 13th | |
| 14, held 14th | 0.12% | 1.6K | +23.1% | 0 points |
1.
Domo32.7%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -2.9 points.
26.7%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3 points.
14.6%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.6 points.
4.
Boomi8%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.
Fivetran3.6%
Moved from 6th to 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
6.
MuleSoft3.6%
Moved from 5th to 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.
Workato2.9%
Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.4%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.
Airbyte1.6%
Held 9th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
AWS Glue1.6%
Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.
Talend1.1%
Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.
Matillion0.59%
Moved from 13th to 12th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
13.
dbt0.48%
Moved from 12th to 13th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
14.
Stitch0.12%
Held 14th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare popularity between Matillion and its closest rivals
Every comparison with Matillion
16 comparisons
- Airbyte vs Matillion
- Apache Airflow vs Matillion
- AWS Glue vs Matillion
- Azure Data Factory vs Matillion
- Boomi vs Matillion
- Dagster vs Matillion
- Domo vs Matillion
- Fivetran vs Matillion
- Informatica vs Matillion
- Matillion vs MuleSoft
- Matillion vs Talend
- Matillion vs Workato
- dbt vs Matillion
- Matillion vs Prefect
- Matillion vs Stitch
- Airflow vs Matillion
How has branded search demand for Matillion changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Matillion worldwide fell from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Matillion’s share of searches among data integration and ETL tools worldwide held steady, from 0.76% to 0.59%.
How did search popularity change for data integration and ETL tools worldwide in September 2026?
6 changes
In September 2026, Informatica gained share of searches among data integration and ETL tools worldwide, from 23.8% to 26.7%.
In September 2026, Azure Data Factory gained share of searches among data integration and ETL tools worldwide, from 13% to 14.6%.
In September 2026, Domo lost share of searches among data integration and ETL tools worldwide, from 35.5% to 32.7%.
In September 2026, Boomi lost share of searches among data integration and ETL tools worldwide, from 8.7% to 8%.
Workato’s share of searches among data integration and ETL tools worldwide has lost ground for 3 months in a row, from 3.9% to 2.9% in September 2026.
In September 2026, Fivetran rose from 6th to 5th among data integration and ETL tools worldwide.
How are Matillion’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Matillion’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- matillion
Do you work for Matillion? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Matillion compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Data integration and ETL tools | 12th of 14 | 0.59% | Shown above |
| ETL tools | 7th of 9 | 1.2% | Show ranking |
| Data pipeline platforms | 4th of 7 | 7.5% | Show ranking |
Is Matillion your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.