How popular isFivetran in search?
In September 2026, there were an estimated 49.5K branded searches for Fivetran worldwide which is down 33.1% over the last 12 months. Fivetran holds 56.2% estimated Share of Search among data integration and ETL tools worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which data integration and ETL tools compete with Fivetran?
Share of Search by month for Fivetran, Airbyte, Talend. The figures are in the table below the chart.
View monthly share of search table
| Month | Fivetran | Airbyte | Talend | Stitch |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 28% | 18.8% | 2% |
| Nov 2025 | 46.2% | 30.9% | 20.7% | 2.2% |
| Dec 2025 | 44.2% | 29.6% | 24.2% | 2.1% |
| Jan 2026 | 46.4% | 31% | 20.8% | 1.8% |
| Feb 2026 | 46.2% | 30.9% | 20.7% | 2.2% |
| Mar 2026 | 46.2% | 30.9% | 20.7% | 2.2% |
| Apr 2026 | 48.2% | 32.3% | 17.6% | 1.9% |
| May 2026 | 51.2% | 28.1% | 18.7% | 2% |
| Jun 2026 | 51.2% | 28.1% | 18.7% | 2% |
| Jul 2026 | 48.2% | 32.3% | 17.6% | 1.9% |
| Aug 2026 | 51.4% | 28.2% | 18.8% | 1.6% |
| Sep 2026 | 56.2% | 25.2% | 16.8% | 1.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.2% | 49.5K | +22.2% | +4.8 points | |
| 2, held 2nd | 25.2% | 22.2K | 0% | -3 points | |
| 3, held 3rd | 16.8% | 14.8K | 0% | -2 points | |
| 4, held 4th | 1.8% | 1.6K | +23.1% | +0.2 points |
1.
Fivetran56.2%
Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +4.8 points.
2.
Airbyte25.2%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -3 points.
3.
Talend16.8%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -2 points.
4.
Stitch1.8%
Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.2 points.
Compare search popularity between Fivetran and its closest rivals
How has branded search demand for Fivetran changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fivetran worldwide fell from 74K to 49.5K.
- Across the 12 months ending September 2026, Fivetran’s estimated Share of Search among data integration and ETL tools worldwide increased from 51.2% to 56.2%.
- Across the 12 months ending September 2026, Fivetran’s estimated Share of Search among data integration and ETL tools worldwide peaked at 56.2% in September 2026 and was lowest at 44.2% in December 2025.
How did search popularity change for data integration and ETL tools worldwide in September 2026?
4 changes
In September 2026, Fivetran gained estimated Share of Search among data integration and ETL tools worldwide, from 51.4% to 56.2%.
In September 2026, Airbyte lost estimated Share of Search among data integration and ETL tools worldwide, from 28.2% to 25.2%.
In September 2026, Talend lost estimated Share of Search among data integration and ETL tools worldwide, from 18.8% to 16.8%.
Estimated monthly branded searches for Stitch worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
Where does Fivetran compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| ETL tools | 2nd of 6 | 10.7% | Show ranking |
| Data integration platforms | 1st of 5 | 51.5% | Show ranking |
| ETL platforms | 1st of 5 | 51.5% | Show ranking |
| Change data capture platforms | 1st of 5 | 51.6% | Show ranking |
| Data integration and ETL tools | 1st of 4 | 56.2% | Shown above |
| Data pipeline platforms | 1st of 6 | 57.9% | Show ranking |
How is Fivetran measured?
Brandwave collects information about searches that people make online using Fivetran’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fivetran
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