Brandwave

How popular isFivetran?

In September 2026, people searched for Fivetran by name about 49,500 times worldwide, a 33.1% decrease from the previous year. These searches made up 29.7% of all global marketing data integration platform searches, placing Fivetran first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about marketing data integration platforms, Fivetran appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Fivetran is the most searched of 8 competitors and the third most recommended in AI answers.

  1. FivetranShare of searches 29.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Windsor.aiShare of searches 29.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SupermetricsShare of searches 21.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. AirbyteShare of searches 13.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. AdverityShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top marketing data integration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fivetran was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fivetran is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Supermetrics1st
  2. Funnel2nd
  3. Fivetran3rd
  4. Airbyte4th
  5. Hightouch5th
  6. Improvado6th
  7. Windsor.ai–
  8. Adverity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fivetran4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supermetrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airbyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Funnel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hightouch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Improvado1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Windsor.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adverity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing data integration platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which marketing data integration platforms compete with Fivetran?

Fivetran against marketing data integration platforms worldwide, by month

Share of searches by month for Fivetran, Windsor.ai, Supermetrics, Airbyte, Adverity. The figures are in the table below the chart.

View monthly share of searches table
MonthFivetranWindsor.aiSupermetricsAirbyteAdverityImprovadoFunnelHightouch
Oct 202546.2%4.1%16.9%25.3%3.4%1.2%2.3%0.59%
Nov 202538.8%5.2%21.3%26%4.2%1.5%2.3%0.72%
Dec 202538.8%5.2%21.3%26%4.2%1.6%2.3%0.61%
Jan 202639%5.2%21.3%26.1%3.5%1.9%2.3%0.75%
Feb 202638.4%6.3%21%25.7%3.4%2.3%2.3%0.75%
Mar 202634.1%12.5%22.8%22.8%3%2%2%0.7%
Apr 202633.4%18.3%18.7%22.3%3%2%1.6%0.69%
May 202633.1%18.1%23.7%18.1%2.9%1.7%1.6%0.7%
Jun 202630.3%24.8%22%16.6%2.7%1.5%1.5%0.67%
Jul 202625.1%25.1%27.8%16.8%2.2%1.2%1.2%0.59%
Aug 202627.3%27.3%24.8%15%2.4%1.3%1.3%0.52%
Sep 202629.7%29.7%21.6%13.3%2.6%1.2%1.1%0.56%

  1. 1.Fivetran

    29.7%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  2. 2.Windsor.ai

    29.7%

    Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  3. 3.Supermetrics

    21.6%

    Held 3rd. 36K estimated branded searches, -1.9% vs prior month. Share -3.1 points.

  4. 4.Airbyte

    13.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1.6 points.

  5. 5.Adverity

    2.6%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Improvado

    1.2%

    Held 6th. 2K estimated branded searches, +1.5% vs prior month. Share -0.1 points.

  7. 7.Funnel

    1.1%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Hightouch

    0.56%

    Held 8th. 930 estimated branded searches, +20.8% vs prior month. Share 0 points.

Compare popularity between Fivetran and its closest rivals

Every comparison with Fivetran

25 comparisons

How has branded search demand for Fivetran changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fivetran worldwide fell from 74K to 49.5K.
  • Across the 12 months ending September 2026, Fivetran’s share of searches among marketing data integration platforms worldwide decreased from 46.2% to 29.7%.
  • Across the 12 months ending September 2026, Fivetran’s share of searches among marketing data integration platforms worldwide peaked at 46.2% in October 2025 and was lowest at 25.1% in July 2026.

How did search popularity change for marketing data integration platforms worldwide in September 2026?

6 changes

  1. In September 2026, Fivetran gained share of searches among marketing data integration platforms worldwide, from 27.3% to 29.7%.

  2. In September 2026, Windsor.ai gained share of searches among marketing data integration platforms worldwide, from 27.3% to 29.7%.

  3. In September 2026, Supermetrics lost share of searches among marketing data integration platforms worldwide, from 24.8% to 21.6%.

  4. In September 2026, Airbyte lost share of searches among marketing data integration platforms worldwide, from 15% to 13.3%.

  5. Estimated monthly branded searches for Funnel worldwide fell 47.1% over 12 measured months, from 3.6K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Adverity worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are Fivetran’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fivetran’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fivetran

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How the Brand Demand Index is measured

Where does Fivetran compete?

Fivetran is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Data integration and ETL tools5th of 143.6%Show ranking
ETL tools3rd of 97.1%Show ranking
Marketing data integration platforms1st of 829.7%Shown above
Data pipeline platforms1st of 746%Show ranking
Change data capture platforms1st of 551.6%Show ranking
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