Brandwave

Data pipeline platforms:Which brands are most popular in search?

In August 2026, Airflow was the most searched among data pipeline platforms worldwide, with an estimated 110K branded searches and 46.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Airflow46.4%
  2. Prefect25.5%
  3. Fivetran17.1%
  4. Dagster7.6%
  5. Matillion3.4%
  6. dbt—

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Share of SearchLeaderboard

Compare the data pipeline platforms developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among data pipeline platforms worldwide, by month

Share of Search by month for Airflow, Prefect, Fivetran, Dagster, Matillion. The figures are in the table below the chart.

View monthly share of search table
MonthAirflowPrefectFivetranDagsterMatilliondbt
Oct 202541.9%23%23%8.4%3.8%—
Nov 202548.3%21.7%17.7%7.9%4.3%—
Dec 202550.7%22.7%15.2%8.3%3%—
Jan 202651.1%22.9%15.3%6.9%3.7%—
Feb 202648.7%21.8%17.9%8%3.6%—
Mar 202645.3%24.9%16.6%9.1%4.1%—
Apr 202648.7%21.8%17.9%8%3.6%—
May 202643.9%24.2%19.8%8.9%3.2%—
Jun 202643.6%24%19.6%8.8%3.9%—
Jul 202645.6%25.1%16.8%9.2%3.4%—
Aug 202646.4%25.5%17.1%7.6%3.4%—
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Airflow

    46.4%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Prefect

    25.5%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Fivetran

    17.1%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Dagster

    7.6%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  5. 5.Matillion

    3.4%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. —.dbt

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among data pipeline platforms worldwide?

In August 2026, Airflow was the most searched among data pipeline platforms worldwide, with an estimated 110K branded searches and 46.4% estimated Share of Search within this set. Prefect is in 2nd place, 20.9 percentage points behind at 25.5% Share of Search.

Global data pipeline platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Airflow41.9% → 46.4%51.1%Jan 202641.9%Oct 20251st
Prefect23% → 25.5%25.5%Aug 202621.7%Nov 20253rd → 2nd
Fivetran23% → 17.1%23%Oct 202515.2%Dec 20252nd → 3rd
Dagster8.4% → 7.6%9.2%Jul 20266.9%Jan 20264th
Matillion3.8% → 3.4%4.3%Nov 20253%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Airflow’s estimated Share of Search among data pipeline platforms worldwide increased from 41.9% to 46.4%.
  • Across the 11 months ending August 2026, Prefect’s estimated Share of Search among data pipeline platforms worldwide increased from 23% to 25.5%.
  • Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data pipeline platforms worldwide decreased from 23% to 17.1%.
  • Across the 11 months ending August 2026, Dagster’s estimated Share of Search among data pipeline platforms worldwide decreased from 8.4% to 7.6%.
  • Across the 11 months ending August 2026, Airflow’s estimated Share of Search among data pipeline platforms worldwide peaked at 51.1% in January 2026 and was lowest at 41.9% in October 2025.
  • Across the 11 months ending August 2026, Prefect’s estimated Share of Search among data pipeline platforms worldwide peaked at 25.5% in August 2026 and was lowest at 21.7% in November 2025.
  • Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data pipeline platforms worldwide peaked at 23% in October 2025 and was lowest at 15.2% in December 2025.
  • Across the 11 months ending August 2026, Dagster’s estimated Share of Search among data pipeline platforms worldwide peaked at 9.2% in July 2026 and was lowest at 6.9% in January 2026.
  • Across the 11 months ending August 2026, Matillion’s estimated Share of Search among data pipeline platforms worldwide peaked at 4.3% in November 2025 and was lowest at 3% in December 2025.
  • Across the 11 months ending August 2026, Prefect rose from 3rd to 2nd among data pipeline platforms worldwide.
  • Across the 11 months ending August 2026, Fivetran fell from 2nd to 3rd among data pipeline platforms worldwide.
  • Across the 11 months ending August 2026, Matillion and dbt held steady: their estimated Share of Search among data pipeline platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for data pipeline platforms worldwide in August 2026?

  1. In August 2026, Airflow gained estimated Share of Search among data pipeline platforms worldwide, from 45.6% to 46.4%.

  2. In August 2026, Dagster lost estimated Share of Search among data pipeline platforms worldwide, from 9.2% to 7.6%.

  3. Estimated monthly branded searches for Fivetran worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.

  4. Estimated monthly branded searches for Matillion worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Prefect worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

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